AI-enabled Sales Recruitment.

We combine deep sales expertise with AI-driven processes to deliver better candidates, faster, and at lower cost than traditional agencies.
Find your next sales hire

Who are we?

Meritt is a modern sales recruitment agency built different.

We blend real-world sales experience with our own AI-powered operations. Giving you speed, quality, and better value than legacy recruiters.

Will Koning

Co-founder & CEO
Will spent over a two decades building sales teams from scratch.
From scrappy SDR squads to global AE teams, he didn’t just hire. He trained, led, and scaled them. Along the way, he built the UK’s first SDR bootcamp. But every time he hired, one thing stayed the same:
Traditional recruitment process held him back.
Too slow. Too shallow. Too generic. No focus on candidates.

Lucas & Max

Co-founders & COO / CTO
That’s where Lucas and Max come in.
They aren’t just recruiters. They’re AI systems builders.
Experts in AI, automation, and product-led growth and the architects behind Meritt’s unique process.
What happens when expert knowledge meets incredible tech.

The Impact in Numbers.

Days

Average Time To Hire

%

Of our candidates are interviewed by clients

Sales professionals in the Meritt network

Tech, AI and People combined.

Our AI-led, Candidate‑first Process.

Detailed Candidate Profiles

Our custom candidate profiles gives you the full picture: CV, psychometrics, video, unique traits. You meet the candidates, and learn who they are before you interview them.

Reviewed by Expert Salespeople

We hold in-depth calls with top candidates to qualify skills, motivations, and fit. So you don’t waste time on “maybe”s.

Meet Top Sales Talent

We create custom job pages with videos, branding, and strong positioning to bring in engaged candidates.

Less Time. Better Interviews

By the time you meet them, every candidate has been fully qualified, briefed, and benchmarked.

Practical AI that Delivers Value

No gimmicks or fluff. Humans control the process, with AI that supports a fast frictionless delivery.
Working with you.

Hear from our customers.

“Dealing with traditional recruitment agencies is incredibly time-consuming. With Meritt, I didn’t waste time on unqualified candidates, and the process felt like having an internal recruiter dedicated to our needs.”

Declan Redden - Head of Sales, Loqbox
Howard Rees
CCO
Read the full case study
The best candidate experience in the industry.

Candidates love us.

Only pay when you make a hire.

Pricing.

Sales Executive

For early-career or mid-level hires (eg. SDRs or AEs) who need grit, coachability, and strong communication.
£6000
Per Hire
No Hire, No Fee
Great Fit Candidates
Structured Feedback Loops
Interviews by Sales Experts
1 Replacement Credit

Senior or Specialist Roles

For experienced sales talent or hires requiring language skills, niche experience or backgrounds.
£8000
Per Hire
Includes all features above
Multilingual or market-specific targeting
Targeted Outbound Search

Ready to find your next sales hire?

Book a call