About meritt

Built for salespeople.

meritt is a hiring platform for sales. Founded by Will Koning after twenty years of hiring salespeople, and watching the best ones get filtered out by CVs that didn't know what to look for.
Illustration of a CV laid over the layer of real behaviour signals beneath it.
Chapter 01 · The thesis

A CV tells you where someone has been. Our methodology tells you whether they can sell, before you ever pay them to find out.

Will KoningFounder, meritt
Chapter 02 · The team

Who we are.

WK
Founder

Will Koning.

20 years of sales hiring

Chapter 03 · Backed by

Investors who get it.

Lead investor

Supercharger Ventures.

12 sales leaders

Angel sales operators.

CROs & VPs of Sales

Industry advisors.

Read the work

The methodology.

Four behaviours, plus the skills that matter for the role. Published in full, no gating.

Read the methodology
Long-form thinking

The journal.

Essays, frameworks and field notes from twenty years of hiring salespeople.

Read the journal