How we assess

What goes into an assessment.

Every candidate on meritt is scored against the four behaviours plus the skills that matter for the role. Here's exactly how.

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Chapter 01 · The pipeline

From application to shortlist.

Application.

Candidate applies via your job post or is sourced from our network. CV, profile, role context.

Video intro.

2-minute structured video. Three prompted questions covering motivation, fit and craft.

AI + human.

AI scores clarity, presence, energy. A meritt assessor reviews and writes the fit report.

Chapter 02 · The report

The fit report.

Every shortlisted candidate comes with a full written report. Behaviour scores, role-skill assessment, strengths, watch-outs, and the specific evidence behind each call.

See a sample report

Chapter 03 · The tests.

One per role.

An AI oral assessment, trained by sales experts. Click into any test to see what it surfaces, who it's right for, and what the hiring team gets back.

Illustration of two people in a discovery conversation with speech bubbles, the Quota.ai scenario.

SDR22 min · voice

SDR assessment: the Quota.ai case study.

A 22-minute voice conversation across five segments inside a real Series A scenario. It tests the craft of the SDR job, not whether they can recite a sales book.

Illustration of a friendly account executive with an open hand and idea, growth and conversation icons.

AE18 min · voice

AE assessment: the mid-market case study.

An 18-minute voice conversation for a mid-market AE. It tests how deep their discovery goes, not whether they know the words.

Illustration of a senior account executive composed at a desk with two notebooks.

AE30 min · voice

Enterprise AE assessment: the MEDDICC case study.

A 30-minute voice call for a senior enterprise AE. It tests whether they can apply MEDDICC to a live deal, not recite it.

Illustration of a London map with location pins marking the lettings patch.

Lettings20 min · voice

Lettings Negotiator assessment: the Kingsway & Roe case study.

A 20-minute voice session for a first-job Lettings Negotiator. It tests how a candidate thinks under pressure, not what they already know about lettings.

Illustration of a laptop with an AI workflow conversation and a checklist.

GTM20 min · voice

AI fluency in GTM: the assessment.

A 20-minute voice conversation about how a candidate actually uses AI in their real go-to-market role. It places them on a four-level fluency ladder.

Illustration of a busy call floor with a headset and the demo-booked bell.

Setter15 min · voice

Appointment Setter assessment: the Outpace cold-calling case study.

A 15-minute voice session for a first-job cold caller. It tests how a candidate handles the phone and the rejection, not what they know about sales.

Illustration of an account manager reviewing a book of customer accounts, with growth and renewal icons.

AM21 min · voice

Account Manager assessment: the mid-market case study.

A 21-minute voice conversation for a senior account manager. It tests whether they earn expansion on value, not whether they can pitch an upsell.

Illustration of a first commercial hire sketching a go-to-market motion on a blank board.

Commercial22 min · voice

Commercial Associate assessment: the Quota.ai case study.

A 22-minute voice conversation about building a commercial motion from a blank page. It separates builders from people who only run an existing playbook.

Illustration of a customer success manager listening to a customer, with retention and renewal icons.

CSM20 min · voice

CSM assessment: the Quota.ai case study.

A 20-minute voice conversation for an early-career customer success manager. It tests how they look after customers, not what tools they know.

Illustration of a founders associate triaging a messy pile of tasks beside a founder, with ownership icons.

Operator20 min · voice

Founders Associate assessment: the seed-stage case study.

A 20-minute voice session for a first founders associate. It tests how a candidate takes a vague problem and owns it, not what they know about startups.

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Four behaviours, role-relevant skills. Published in full.

Read the methodology