Skills · 30 June 2026 · 3 min read

How to build an AI sales video, deck and landing page.

Turn a discovery call into a narrated explainer video, an 11-slide deck and a locked landing page - using AI, ElevenLabs and Palmier Pro. A practical meritt skill with paste-ready prompts.
Will Koning
Will Koning
Founder, meritt
meritt illustration: sales tech & ai fluency

I use this to make a client- or prospect-facing "how meritt would work for [Company]" asset - a short narrated explainer video, the deck behind it, and a password-locked landing page. I reach for it after a discovery call when I want to pitch a specific company back something tailored, or when I need the generic meritt explainer. It is the high-effort, high-impact asset that used to need a studio, a designer and an editor, and now needs a transcript and a prompt.

How I use this, and what for

I use this to make a client- or prospect-facing "how meritt would work for [Company]" asset - a short narrated explainer video, the deck behind it, and a password-locked landing page. I reach for it after a discovery call when I want to pitch a specific company back something tailored, or when I need the generic meritt explainer. It is the high-effort, high-impact asset that used to need a studio, a designer and an editor, and now needs a transcript and a prompt.

What the AI actually does

You hand it a call and a company. From there the AI writes the "how meritt would work for you" script, generates the voiceover, builds and renders the deck, assembles the bookended video, and stands up the landing page. The manual version is a scriptwriter, a voice actor, a slide designer and a video editor across a week. This is one flow from a transcript.

The research backs each piece. ElevenLabs turns text into lifelike speech with control over pacing and emotion, and its paid plans grant commercial rights to the audio you generate - so the voiceover is yours to send to a prospect. Palmier Pro is an AI-native macOS video editor that exposes a built-in MCP server, which lets the AI add clips, captions and audio to the timeline and render the cut without you opening the app.

The tools and APIs you need

The right prompts

Tailored pitch from a call

```
/meritt-sales-video
Build a "how meritt would work for Acme" asset from this discovery call
[paste transcript or point to the Granola meeting].
I want the narrated MP4, the 11-slide deck, and a password-locked landing
page on the site. Pull their actual pain from the call into the script.
```

Generic explainer

```
/meritt-sales-video
Make the generic meritt explainer - short narrated video plus deck - that
I can send to any sales leader who has not had a call yet.
```

How to do it

Give it the company and the call

Paste or point to the discovery transcript, or describe the company for the generic explainer.

Let it write the script and deck

- the "how meritt would work for you" narrative, 11 slides, on-brand via `meritt-design`.

It generates the voiceover

with [ElevenLabs](https://elevenlabs.io/) and assembles the bookended MP4 in [Palmier Pro](https://www.palmier.io/).

It renders the deck

to JPG and PDF.

It stands up the landing page

on the meritt site, password-locked, with the video and deck embedded.

Review the MP4 and page

before you send the link to the prospect.

See the difference

Weak

Doing it by hand: build an ai sales video, deck and landing page the manual way - slow, and the first thing to slip when you are busy.

Strong

With AI: you describe what you want in plain English and it does the work, on-brand, in minutes.

Let AI carry the heavy lifting; you keep the judgement and the final say.

How you'll know it's working

  • A narrated MP4 that speaks to that specific company's pain, not a generic reel.
  • A matching deck and a live, locked landing page from the same flow.
  • The prospect's own words from the call show up in the pitch.
  • A studio-grade asset produced in an afternoon, from a transcript.

Questions people ask

What is an AI sales video?

A short, narrated pitch video built by an AI assistant rather than a studio. The AI writes the script from your call, generates the voiceover, builds the slides, and renders the finished cut - so a tailored explainer goes from transcript to MP4 without a camera, a voice actor or an editor.

Is the AI voiceover good enough to send to a prospect?

Yes. [ElevenLabs](https://elevenlabs.io/) produces lifelike speech with natural pacing, and on a paid plan the audio is cleared for commercial use, so it is safe to put in front of a buyer. Listen back once before you send to check the emphasis lands the way you want.

Do I need video-editing skills?

No. [Palmier Pro](https://www.palmier.io/) exposes an MCP server, so the AI does the timeline work - adding clips, captions and the voiceover, then rendering - driven by your prompt. You review the result, you do not edit it by hand.

Ready to hire

Hire with Assessment.

£7-10k flat fee. The methodology, delivered.

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More reading

The methodology.

Four behaviours, role skills. Published in full.

Read the methodology