How to Measure Whether your Cadences Are Actually Working.
You have cadences running and want to know if they are producing results or just activity
Open rates feel like progress but they do not pay quota. A cadence can have a 60 percent open rate and a 0.5 percent reply rate, which means something in the message or the targeting is broken. Measuring the right things - replies, meetings booked, time to first meeting - tells you where to fix the cadence, not just whether people saw it.
Where it goes wrong
Reps who optimise for opens keep tweaking subject lines while the real problem is the body copy, the persona fit, or the call-to-action. Weeks pass, sends accumulate, and the pipeline does not move. The cadence looks healthy on the dashboard and empty in the CRM.
What you'll be able to do
You can identify which metrics actually signal cadence health, read your Salesloft dashboard to find where a cadence is breaking down, and run a focused A/B test to improve the right thing.
How to do it
Track meetings booked per 1,000 sends, reply rate by
Track meetings booked per 1,000 sends, reply rate by segment, and time to first meeting. These connect to pipeline. Opens and clicks do not.
Look at reply rate by cadence step, not just
Look at reply rate by cadence step, not just overall. A low reply rate at step 1 is a targeting or opener problem. A low reply rate at step 6 is a value or persistence problem. They need different fixes.
Run one A/B test at a time
Run one A/B test at a time: subject line or opener, not both. Wait until you have enough replies to see a pattern before changing anything else.
Use reply handling rules to auto-pause cadences on reply
Use reply handling rules to auto-pause cadences on reply and route responses - positive, negative, wrong person - into the right next workflow. This keeps your data clean and your follow-up fast.
Review cadence dashboards once a week
Review cadence dashboards once a week. Not daily - daily is noise. Not monthly - monthly is too slow to catch a broken cadence before it wastes a full list.
See the difference
A rep checks the dashboard, sees a 55 percent open rate, and decides the cadence is working. Replies are at 1.8 percent. The rep runs the same cadence for another month before noticing no meetings have been booked from it.
A rep checks reply rate by step and sees that step 1 gets a 4 percent reply rate but step 3 drops to 0.6 percent. The angle at step 3 is a generic feature list. The rep rewrites step 3 to lead with a customer outcome instead. Reply rate at step 3 rises to 2.8 percent over the next two weeks. The rep documents the change and applies the same fix to two other cadences.
You can identify which metrics actually signal cadence health, read your Salesloft dashboard to find where a cadence is breaking down, and run a focused A/B tes
How you'll know it's working
You have got it when you can look at a cadence report and say, in one sentence, exactly where the cadence is losing people and what you would change first.
Questions people ask
How do you measure whether your cadences are actually working?
Open rates feel like progress but they do not pay quota. A cadence can have a 60 percent open rate and a 0.5 percent reply rate, which means something in the message or the targeting is broken. You can identify which metrics actually signal cadence health, read your Salesloft dashboard to find where a cadence is breaking down, and run a focused A/B test to improve the rig
What is the most common mistake to avoid?
Reps who optimise for opens keep tweaking subject lines while the real problem is the body copy, the persona fit, or the call-to-action. Weeks pass, sends accumulate, and the pipeline does not move.
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