Preparing for an interview can feel nerve-wracking, but it’s also your chance to shine. With the right strategy, you can walk in (or log on) feeling confident and ready to impress. Here are some tips to help you smash it.

1. Do Your Homework

Before you even think about practising your answers, research the company and the role thoroughly. Check their website, social media, and recent news to understand their mission, culture, and any recent milestones.

• What does the company value?
• Who are their competitors?
• How does this role contribute to the company’s goals?
• What is their ICP and Buyer Persona?

Understanding these can help you tailor your answers and show that you’re genuinely invested. Pro tip: If you can, try to weave some of this knowledge into your responses to demonstrate your enthusiasm.

2. Connect on LinkedIn

Making a connection with the hiring manager before the interview can leave a lasting impression. Find them on LinkedIn and send a personalised connection request. Here's an example:

"Hi [Hiring Manager's Name], I’m excited to be interviewing for the [Position Name] role with [Company Name]. I’ve been inspired by [something specific about their profile or work—e.g., their recent post or an initiative they led]. Looking forward to the opportunity to learn from you and the team!"

This small gesture can help you stand out from other candidates, as long as it’s professional and thoughtful.

3. Prepare Questions to Ask

An interview isn’t just about you answering their questions—it’s also a chance for you to evaluate if this is the right role for you. Have a few insightful questions ready, like:

• What does success look like in this role?
• Can you tell me more about the team I’d be working with?
• Are there opportunities for growth and development within the company?

4. Practise, But Don’t Memorise

Rehearse common interview questions and prepare examples using the STAR method (Situation, Task, Action, Result), but don’t memorise answers word-for-word. You want to sound prepared but natural, rather than robotic.

5. Know Your Numbers

Sales is all about delivering leads and revenue. It is almost guaranteed that a recruiter or hiring manager will want to know how you've done in past roles. So, make sure you know those numbers or have them written down so you can check.

You likely be asked about the main sales KPIs for activities and what you've delivered. For activities, how many cold calls did you make, how many accounts did you prospect to, are key metrics. For closing, know how much revenue you generated and how you performed against your quota.

6. Dress the Part

Whether it’s a virtual or in-person interview, make sure you look the part. Research the company’s dress code and match it—better to be slightly overdressed than underdressed.

7. Follow Up

After the interview, send a thank-you email to show appreciation for their time and to reinforce your interest in the role. A small gesture, but it makes a big difference.

Good luck—you’ve got this!