Episode 2: Unlocking Sales Success: Insights from Ezana Haddis

In this episode of the Meritt Podcast, host Will interviews Ezana Haddis, a seasoned sales professional. Ez shares his journey from being a sales executive in tech to becoming the COO of Aria Grace Law, one of London's top law firms. They discuss the foundational importance of sales skills across various professions, the necessity of grit and resilience, and the critical competencies like preparation, iteration, and confidence. Ez emphasizes the value of sales experience, even for high-achieving graduates, and offers advice for those starting their sales careers. The conversation also touches on the unique challenges and rewards in the sales industry.

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00:00 Introduction to the Meritt Podcast

00:14 Meet Ezana Haddis: From Sales Executive to COO

00:58 The Importance of Sales Skills

02:17 Ezana's Career Journey and Choices

05:38 Key Skills for Success in Sales

07:13 Advice for New Graduates

16:55 The Role of Grit and Resilience

20:01 Quick Fire Round: Advice for Aspiring Sales Professionals

23:11 Favorite Quotes and Final Thoughts

25:54 Closing Remarks and Promotions

[00:00:00]

Will Koning: Hey everyone. Welcome to the meritt podcast, where we talk about all things sales and getting into the sales career. With me today is a very good friend of mine. Ezana Haddis, also known as Ez. Ez has been in sales in some form or another for quite a few years now, we'll talk about that.

Not only did Ez start off as a sales executive in tech, but then he went on to become a chief of staff at a sales bootcamp, and now is the chief operating officer at one of London's top law firms called Aria Grace Law, where he gets to do lots of things, including sales. So we're going to hear from Ez today Ez welcome.

How are you doing?

Ezana Haddis: yeah, I'm good, man. Great to be here.

Will Koning: Excellent. Excellent. So yeah, Ez obviously I've given you a little bit of an intro. We'd just love to hear from you. How did you end up doing what you're doing in the sales world?

Ezana Haddis: Yeah.

Sales is, is a [00:01:00] foundational skill that I think everyone needs to have. It's the base skill for pretty much anything that you want to do, right?

If you are, if you're a founder, you want to, raise money you've got to sell yourself, you've got to sell your idea, you've got to sell your business. If you're, internal, you've got to sell different projects to other stakeholders within the business. If you're external facing, I mean, it's pretty obvious, right? you're selling to clients, you're selling to internal stakeholders. If you're in customer success, et cetera, no matter what you do within a business setting, you will always need to sell in some way, right? Even if you're a programmer, you've got to sell your new feature ideas to management.

You've got to sell it to more senior people within the team, et cetera. So I think when you strip everything back, you realize that people are selling all the time. They might not be selling , in the way that a salesperson sells, which is really, really structured. It's, it's something you learn.

It's something you build. It's a skillset that you, you kind of build up from the ground up, but everyone learns how to sell in their day to day always, [00:02:00] even when making friends, et cetera. So I think it's, it's a foundational skill. I think it's a skill that most people have some people better than others. And those are probably the people that self describe as people, people or outgoing or whatever, or extroverted, et cetera, right? All they're doing is they're actually just naturally better at selling than other people. That's it. When I, was looking to start my career, the first thing that I thought of was the most important skill set to have. What is it? And I really thought about that. Um, and what I arrived at was sales for all the reasons I've just listed, right. And so I decided to dive in first and foremost, in the company that would enable me to have hands on sales kind of training experience from someone who knew what they were doing, and that was kind of my criteria right, and as a result of that, I actually found myself going into tech. I found myself going into startups because I felt like the learning curve and in terms of the growth [00:03:00] capability, the rate of improvement possible within, um, early stage, smaller companies was much larger than sort of big corporate established, et cetera, that generally they have developmental paths for people. Um, whereas in a startup scrappy, you're doing a lot you've got to kind of sink or swim. It's, you know, full throttle from day one. And I thought in terms of building up a sales skillset, that's the environment you want to be at, right? You want to be somewhere where you're, you're on it. You've got the training, you've got the management. So my first kind of jump into that was, in a structured way, right? I'd done a lot of sales types roles before I worked for Bacardi as a brand ambassador, I did even when I was 14, I was selling kind of, um, uh, movie tickets and concert tickets and you'd go out, you'd give out flyers and then they'd give you tickets and then you'd go and you'd resell those.

So I was doing bits and

Will Koning: you had it

Ezana Haddis: bobs, right? I had it. I

always knew that, that it was, it was beneficial. Uh, but within kind of a business sense, business to business, I'd never really done anything like that. So it [00:04:00] was,

Will Koning: a really great education, right? You went to University, you went on to Imperial College to do your, is it your Master's, right? In business, right? Is that right?

Ezana Haddis: Yeah, Entrepreneurship innovation.

Yeah.

Will Koning: You know, like, the fact is, You could have done anything, right? You have been, you could have been a top class lawyer, you could be a top class, you know, big four, big industry, you know, like, why didn't you do that?

Like, listen, I know why you chose sales, but why didn't you choose the quote unquote

traditional route?

Ezana Haddis: Funnily enough, a lot of people in my course also asked me the same question. They're like, what are you going, what are you doing going into a sales, man? You've got, uh, you've got two degrees, a master's, et cetera. And you're going into a role that

that actually, you don't even need, really need a degree to be successful, right? So it's like, why are you doing that? You know, we're applying to McKinsey and Deloitte and PE and VC and blah, blah, blah, and blah, blah, and all the rest of it. Um, and I, I honestly think it comes down to what I was trying to achieve

right? What I was trying to achieve is [00:05:00] I wanted to build a skillset and I felt like going to tech within sales was the best way to build a skill set in sales.

Look at Mark Bainoff, like he's, the guy started in sales, right? He started with sales and a monster, right? He's awesome does. And he learned from, uh, from Larry and the guys at Oracle. Um, and which are also very well known to be just absolutely bullish sales guys. You look at a lot of the top founders, CEOs, et cetera, that actually built up their companies from scratch. They're great salespeople. They knew how to really push and grind. And I think the skill sets that you learn in sales, right? Time management, having a very detailed plan preparation, the ability to understand people in a much deeper sense and cover problems, illuminate things, all of those kind of, Um, strategies, skill sets that you build as you learn how to be a very good salesperson are things that actually you can take, you can lift and shift and apply to [00:06:00] a lot of different areas.

So for me, looking at my options, I saw, yes, I could go the more traditional route. Yes, I could go into, you know, big four, whatever, et cetera. And I'd probably learn also a lot of stuff, but I probably, I would not learn how to sell. Right, you don't learn, you learn a lot of other stuff. You wouldn't really learn how to sell. Let's say take consultancy, for example, you don't really need to know how to sell until past your grad scheme, past your, your, you know, first few years until you become a or something like Yeah, mean, you even have the trust, right? You don't even have the

trust. No one's gonna take an analyst and ask them to go and, and bill a million pounds, right?

But if, as an, as an account executive, you could be doing that in your second year, uh, if you're, if you're really, really good, right?

Will Koning: If you actually think about it, you've actually got a pretty smart head on your shoulders to go and do that, right? You recognize that despite this education, I don't necessarily have this one core skill set to be the best. Now, if I'm honest, that's a, that is not what you see every day from students that have just graduated, [00:07:00] be it from their, you know, their post grad or their masters or anything like that. What would you say to them right now? They say, Hey, sales is beneath me, or I deserve all this stuff, but I haven't trained. What would you say to that that person right now?

Ezana Haddis: Um, you know, I would say, um, just, just don't be so arrogant, you know, just open up your mind a little bit and actually think about what it is you want to do, right? If your goal is, I want to work at X company for 10 years and eventually make it up into senior management, et cetera, Fine.

Cool. Go and do that and stay in that one company and do that thing. And I mean, if you want to eventually come up, you know, like Facebook or whatever, fine. If you're obviously in product or, or law or whatever, then you have a clear path in terms of what you need to do. But if you're a business person and you want to say, Oh, I want to start a company in the future.

I want to get into a fast growth scale up. I want to do things where I'm actually creating tons and tons of value. Then you need to learn how to sell. you're [00:08:00] never going to be as good as you could be if you knew how to sell.

You see this all the time, right? You see this in established companies, you see this in, at senior levels of management, you see this in the c suite. There are people that just are really good at their jobs, but don't know how to sell. And they're not as valuable as people that are really good at their jobs, but also know how to sell, right?

Because that's, it's everything. It comes down to when you're a business, what are you trying to do? You're trying to grow. What does that require? Require sales. It requires internal people to be really good at, Selling themselves as well in order if you've got a really great product idea, right?

But your colleague is much better at selling his idea than you are then unfortunately your product's not making its market Right? You've

got to have that ability to say, Hey, is this role going to teach me this core skill set? And how quickly can I learn it? How can I apply it in my day to day?

I think if you're coming out of university, and you're thinking, well, this is beneath me, etc. I think take a look at your [00:09:00] goals. Don't be arrogant about it. Don't say, Well, I need to go here or there or whatever.

Think about skill sets. wherever you go, think about, is this

going to build the skill set that I want in order to achieve the future goals that I need to achieve? And have a hard, proper look, not going somewhere just because of, you know, reputation or whatever, but actually really thinking about and talking to the recruiters and people within the business that you want to join to say, How's this helped you develop that skill set that I need to develop?

Will Koning: Yeah. So if you had to summarize three skills or three competencies that you've developed since, you know, those early days as a salesperson, think about that first job at Mintigo. What would you say those three things are that you've then carried on to your role as the Chief of Staff for SaaS Leads and then as the COO of Aria Grace?

Ezana Haddis: I think, I think the first thing is, is preparation, right? The level of detail and preparation that goes into sales is just next level. Right? Because you have to get so granular with it. I [00:10:00] remember when I was still SDRing, I wanted to be the best SDR in the UK. And I looked at what all the top guys in other areas were doing.

And I really, I was like, damn, how are they doing that? Right. So you end up having to get so granular with every email, every send, every line, every word that you speak or you add onto your pitch. Um, and really iterating, right? So I think, I think preparation, the second iteration, right? Testing, A, B, testing, testing, testing, testing, everything. Um, and I think number three is just, um, it's just the confidence, right? So the confidence is so important. I'm, I'm a, I'm a very outgoing guy. I'm outgoing. I'm extroverted. I always have been, um, ask anyone that knows me, they'll, they'll say that. I remember my first sales call. Goddamn, I was shaking like a leaf, um, I was shaking like a leaf, calling some CEO or whatever.

I was just out of uni. You know, I'm not that guy at all. I'm never nervous. I'm never nervous to meet people, speak to people at all. [00:11:00] But for some reason, when I picked up the phone and I was calling, you know, some CEO, I don't even remember the company. It was the CEO of an SME. Um, and I was having the call and all of a sudden my voice started breaking. And I finished the call. I finished the call. Um, and actually the, you know, we ended up booking that meeting. You might remember that actually. Um,

Will Koning: I remember your first meeting.

Ezana Haddis: uh,

but, uh, it was afterwards. I remember this is actually a funny story. So afterwards what happened was, Will, at the time, was my manager. He's the head of sales of the company that I was working at. Um, and it was the first meeting booked that ended up being the first client that the firm, the company had ever, had ever closed, and Will sent around that recording to the whole company saying, Oh, look at how great a job, uh, Ezana done. And I was like, Oh my God, so embarrassing because of how, of how, how nervous I was.

Right. So I think that confidence in terms of being able to say, Hey, look, yeah, this might be the, the, I don't know, head of product at [00:12:00] Disney. But I'm going to give them a call and I'm going to speak to them one to one and I'm not going to feel nervous or less than as a result of that. And I think that's really where I think with the confidence element, right?

The preparation and the iteration piece is all about ensuring that everything you need to achieve your goal. You do, and then once you've done that, it's not just sitting on your laurels, but it's about taking that and improving it, improving it, and having this kind of mindset of consistent improvement. Consistent, which I think actually, if you're a product guy, you probably relate with a lot, right?

Will Koning: Right. So it's like, just like being a product person on the other side, isn't it?

Ezana Haddis: Yeah. Yeah, yeah, yeah,

Will Koning: If we were

to recap then, the three things that you think have carried you on in your career that you learned from your early days. Preparation. You've got to be prepared to nail those deals and that carries you on now. closing revenue for Aria Grace, um, iteration,

so be prepared to fail, test, iterate, learn, grow, [00:13:00] improve. What we call that sort of lean startup methodology. Right? And then of course it's developed your confidence. So I think we could say perhaps back in the day, slightly arrogant. I think that's a bit mean and cocky. Still are a little bit, aren't we all?

But it then changed from that to like a real deep set confidence, right? That, you know, you can walk into a room. We'll do a podcast now and actually know what I'm saying is real. You know what I mean? Like I've backed myself because I've been out there on the field taking my licks. I can go in there. I don't need anyone else's help.

I can build a business.

Ezana Haddis: exactly, exactly, yeah,

Will Koning: And I think that's what gets so lost on grads that come through is that they think, Hey, yeah, no, I've got this degree. And yet they have, they work hard. Like, I haven't got a degree. I don't know really what it's like, you know, but, but it's so theoretical still, isn't it? And nothing really prepares you for being thrown in the deep end, except for being thrown in the deep end,

you know,

Ezana Haddis: Yeah. yeah. Yeah. I mean,

Will Koning: isn't it [00:14:00]

Ezana Haddis: yeah, it's

awesome. It's awesome. I think one of the things that you realize is, is, um, sales is incredibly tough, it's an incredibly tough profession to be in because of the amount of, of, like I said, prep, iteration, confidence that's required, um, in order to do the job, right. And

it's not something that you can coast in.

You can't just do sales and relax or whatever. You're always kind of, going for it. You always have to consistently improve. Think of new ways, new outreach methods, et cetera. It's a constant improvement thing, right? A lot of careers are like that, where you need to consistently be learning and you could consistently iterating and growing on what you already know. Um, but I feel like if you're not that kind of person and you don't want to build that skill set, then those are usually the people that's been out of sales eventually, right? Because they just can't handle the pressure of the consistent targets, the consistent learning, the consistent performance requirements. But if you can, and you can, you can kind of grit your teeth and kind of do [00:15:00] it, learn and craft your own method. Right. Because everyone has a way that they sell that they've developed over years and years and years. Um, and you can do that and you can get to that point, then man, you're going to be unstoppable in any sort of business sense.

Right.

Will Koning: Yeah, right?

And I bet if you think back to those guys that said to you, uh, when we were doing, uh, Mintigo in the early days of SaaS Leads, they're like, what are you doing that for? They, I bet you, they don't say that now as COO. of a law firm, right?

Ezana Haddis: Now they're all like,

Oh, how did you get there? Like, how did you do, that?

Will Koning: Excellent. Excellent. Okay, cool.

[00:16:00]

Will Koning: So Ez if you had to, if you had to say to yourself, so let's remember that first day that we ever met, Oh, by the way, I just want to say to everyone that's listening is that Ez became the, one of the best SDRs during COVID. With no help apart from what a little bit of support from me, right?

And he just did it from scratch. And I just want to take that moment just to remind everyone how tough things can be. And, and I think what Ez, what I would say is that you're very good. You're very resilient. You have an incredibly high level of grit and determination. Dare I say it's in the genes, knowing what you, your family does, but, but I think that that grit and resilience can't be understated in this

game, right?

Ezana Haddis: Absolutely. No, grit and resilience is, is absolutely key to, um, to sales and [00:17:00] to succeeding in the role. Um, it's, it's one of those things where I, I mean, during COVID, that was tough. Oh, it's tough. You've got a bunch of, we were selling to HR people who are basically running around like headless chickens,

So that was, that was an interesting challenge. It was a major, really interesting challenge, but, uh, one of those things, right, like you've got to, you've got to kind of. I think with grit and resilience, it's again, another skill set that you need to have in sales, that you really need to have in sales, but you also really need to have in everything else, you know?

Will Koning: Do you think it's a skillset, or do you think it's something you are born with?

Ezana Haddis: No, I think, I think that, um, grit and resilience is something that we all have. Right. I think all people have grit and resilience. They have the capacity for grit and resilience. I think too many people choose the easy way out, right? So they say, Oh, well, no, I can't do that. So for me, I don't want to go through that strain, that difficulty. Um, but if you really think about it, the reality of our [00:18:00] world is you look at human beings and we're incredibly resilient. We're not as strong as fast or whatever as a lot of different animals in the animal kingdom, but we're the longest distance runners, right?

So we can outrun pretty much anyone and like early humans used to, used to do that. They used to basically do this thing where they would hunt by basically just chasing down prey for hundreds of kilometers until they got tired and basically died. And then they would come back. Take that prey, right?

Because they can actually kill them. So that was,

something that we did. So it's like that resilience, that mental toughness in order to be able to run 100 kilometers, right? Now, ultra marathons are nuts. Like, if you do an ultra marathon, you're like a nuts person that runs like 100 miles, 100 kilometers, whatever, right?

Will Koning: It's quite a long way isnt it?

Ezana Haddis: Yeah, and to do it. It's tough,

but you can

Will Koning: you what, where I'm training, where I'm training my grit and resilience right now? Okay, yeah, it's in the business environment. I've been doing it six years, but where I'm really training it day in, day out, so I can be gritty and resilient in the business world is in the gym, right? Every day I go and I sit there on the, on the bike. I hate it. It hurts. But I do it [00:19:00] because I'm training my grit and my resilience, not because I want to

get bigger or faster or stronger, you know?

Ezana Haddis: Yeah, no, no, I completely hear you I completely hear you. And I think that's the, that's the thing, right? So you've got the people that can do that. You've got people that do the cycling, they cycle hundreds of kilometers and, and they, that's tough, right? That's a big mental,

cause you're, you've got to just break through it and go through that wall and some people just wouldn't be able to do it, right? They'll just do it a little bit and they'll say, no, my legs hurt and I'm too tired or whatever. It's not about capability. Everyone has the capability to do it. It's what's stopping you from getting there is yourself.

Will Koning: Yeah, exactly, right. It really, it's so unbelievably mental, isn't it? Even now, even now, having been through everything that I've been through, just that ability to go again and again and again. You know, I can get up more times than the other guy, or girl, I'm gonna, right. And it's such a muscle.

It's such a muscle to train. I personally believe that we all have grit and resilience to your point, but we've got to train it. If you don't go to the gym, you get fat, same [00:20:00] thing, right? Ez, quick fire round then three things, you had to start again that day, we met, what would be the advice that you give Ez that's just starting out his

sales career?

Ezana Haddis: If i had to go back, man, I would, I would probably say, um, do more. I'd say do more. I was doing, I know I was doing, I was doing a crazy amount, but you know what I would say is do more, but also make sure you look after yourself. I'd say that. I'd say do more, but, but make sure you have time for the gym.

Make sure you have time to, to go for a walk, make sure your nutrition is on point, et cetera. Because I think when you're, when you're really on a big grind and you're doing a lot, um, you actually need to find times to kind of wind down. You need to find times, ways to, to get your body to disengage from that and do other stuff. And that's something that I've incorporated and I've done all throughout, right? I've either done boxing or swimming or, or something like that. And doing that first thing in the morning before work, um, that [00:21:00] just completely changes

my productivity for the day and just boosts it massively up.

So for me, that's the, that's the big

thing. Make sure you're looking after yourself so you don't burn out. And then keep pushing.

Will Koning: Keep pushing. Yeah. So we've had to get recap then. So do more, do more looking after yourself. And then that means you can then

keep pushing do more.

Ezana Haddis: Exactly Exactly.

Will Koning: It's creating space for you.

Ezana Haddis: Those three

things support each other, right? If you want to grow at the fastest pace possible, which is what I wanted to do when, when I first joined. So if I was talking to me ;back then, I said, Hey, look, You're early in your career, you've got a lot to prove.

You haven't earned any stripes yet, right? I know you want to do it quickly. Here's what you need to do. This is the way that you push, right? You make sure you do a lot, you plan to do a lot. You take care of yourself and you keep pushing, right? So that's the, that's where the grit and the resilience comes in, right?

You don't give up after three months of effort. You keep going, you keep going until you look around, [00:22:00]

Will Koning: years

persistence and effort

Ezana Haddis: And you turn around

Ezana Haddis: and you're like, damn, at where I am!

Will Koning: True grit takes

years, right? And I think that's the thing we think, oh, I've worked really hard for, for one year, two years, maybe, maybe three months, and I've kept going. It's like, no, no, no. It's years, maybe decades, right? And thinking like that. And if you don't look after yourself in the short term, you will never achieve those in the decades ever,

right? Never.

Ezana Haddis: But when you're working really hard, right?

People will be like, man, you're crazy. You're doing stupid hours, whatever. How are you doing that? It's nuts. Like people will discourage you, right? People will discourage they'll say, that's not working, you don't have work life balance, you don't have this, whatever. And then afterwards, they'll say, Oh, wow, you did all that so quickly. Like, you know, you got

Will Koning: how do you do that? Yeah

Ezana Haddis: I put in some work, I put in some grind so.

Will Koning: you know, for me, it's the other way around. When I was, when I was younger, I did not work that hard. And it was like, you need to work harder. You need to be successful, you need to work harder. Now it's literally the opposite, [00:23:00] as you well know. And now everyone's like, stop working so hard.

I'm like, Are you kidding me?

Are you kidding me? Yeah, no, I totally agree. I totally agree. Um, okay, as just moving on to my little favourite thing at the moment, is quote corner. What is your favourite quote that you use or mantra that you say to yourself every day? I have loads, but I'd

love to hear yours.

Ezana Haddis: Um, my, okay, so I'd say my favorite one is probably, uh, from Ben Horowitz, Hard Things About Hard Things. One of my favorite books of all time, particularly for, for funnel, and the quote is, "sometimes there are no silver bullets, only lead." Right and And I love that. I love that quote. I love that quote because you know, everyone tries sometimes to find silver bullets, right? They say, Oh, well, a product's trash. Let's do some more marketing. Oh, our pitch is terrible. Let's do more of it. Let's, let's do that. Let's do that. It's all shortcuts.

It's all ways of trying to take, you know, wrapping something that's, that's not very [00:24:00] good in, in, in gold or silver and then trying to shuttle it off. But sometimes your strategy, your outreach method, your value propositions, the way that you're positioning things, the way that you're building something, the way that you've built your internal operations is just crap, right? No amount of adjusting, twisting, marketing, or whatever is going to fix that. Actually, sometimes, there's no quick fixes. There's no magical fixes. You just need do the work. You just need to sit down and do the work. Every time something doesn't work out for me, or, you know, a new strategy that I've done, hasn't worked, or something's fallen through, et cetera.

I take a look at the overall strategy, the overall plan. I say, no silver bullets, man. Let's burn it down and

build it again from the ground up, you know?

Will Koning: That resonates so much for what I'm seeing. Obviously, that book is a great book. We bonded over that book many, many a time. I think that's why I hired you in the first place. I think that's when it was like, you got the job. But like, that rings so [00:25:00] true right now in the sales world. There's so many like, um, these are AI SDRs, like that are promising the world, you know, you've got guys saying, Oh, let me create content and spend half your day creating content as an SDR, you know, a personal bug bear of mine and the data and the reality of it is you've just got to keep going, keep persisting, keep iterating, keep making those calls, keep doing those reps, keep doing those dials, keep sending those great emails, keep doing that great research.

There are no shortcuts. Just keep kicking that door down. We are in the toughest environment I've personally known in terms of selling, which sounds wild considering we went through COVID. But that quote, you know, there are no silver bullets, only lead is so true right now. And, um, yeah, hats off to Ben Horowitz, uh, for that one.

Ez, thank you for doing this. This is obviously your little moment to promote yourself, your best brand. Who are you? We are in sales after [00:26:00] all. Sell yourself, baby. Let's go.

Ezana Haddis: Awesome. Awesome. Well, well, man, look, um, uh, you know me, I'm through and through, I'm all about, um, sales growth, building things, doing things up, um, and, and really working for businesses that are making a massive impact on the world. You know, we did that with SaaS leads where we're putting a bunch of people into high tech roles that were from imperfect backgrounds.

Um, and, and now at Aria Grace Law we won best law company of the year last year. We just got listed into chambers. It's an exciting journey to be on, to work for, you know, the UK's first not for profit law firm and, and kind of grow that out. And I think, you know, looking to the future for me, it's just doing more of what I love doing, which is helping, grow support the growth of and, and speed up and reach new heights with businesses that are actually making a positive impact and helping everyone in the ecosystem. So society founders, um, and everyone else just be excellent at [00:27:00] what they do.

Will Koning: Yeah, totally. I have say, uh, you know, Aria Grace Law are fantastic lawyers, which sounds weird saying they're fantastic lawyers, but I always really enjoy jumping on a call with you guys, with Lindsay, with Pooja. It's annoying because obviously you're still lawyers and you're charged by the hour, but it's always fun.

And I love the fact that they give their profits back to the community it's the only law firm I

believe in the UK to do this.

Ezana Haddis: Yeah.

Will Koning: yeah, if any founders are listening, um, I cannot recommend, uh, Aria Grace Law enough as well. Um, I've recommended you.

More than, more than once at least

Ezana Haddis: Yeah, you

have. You definitely have, mate. That's the social proof I need, man.

Will Koning: Yeah, we have a few bites

Ezana Haddis: You heard it,

you heard it here

first, guys.

If you're, if you, if you need legal work and you want to work with a law firm that's excellent, has, you know, ex-magic circle FTSE250 partners, um, and does a great job at giving back to society, then give me a ring. I'm available on LinkedIn, or my email [00:28:00] is, uh, ezana.haddis@aria-grace.com.

Will Koning: nice. Let's make sure they're in the show notes, uh, for you as well. So anyone that watches on the YouTube, et cetera. Okay, everyone. Ez, thank you so much for doing this. I can't wait to see you in real life again.

Ezana Haddis: Can't wait.

Will Koning: For those guys that still need convincing that sales is for you, do drop us a line over at meritt.

We have loads of great SDR and AE roles on the platform. Um, we've built a brand new AI website that's going really well. Um, it's really, really cool. So please do follow our journey and remember your

future is on meritt.

Ezana Haddis: Yeah, let's go. Thank you very much. Will, awesome.

Will Koning: Cheers Ez,

Bye bye.

[00:29:00]

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