Founder, meritt

Will Koning.

Skills · 03 July 2026
meritt illustration: cold calling

How Many Sales Voicemails Should You Leave?.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build a CRM with AI and Airtable.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

AI voice dictation for work: Wispr Flow + Claude.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build an AI sales video, deck and landing page.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build personalised digital sales rooms with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write an outbound email sequence with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write newsletters and nurture sends with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to send expert meeting follow-ups with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to turn one idea into LinkedIn content with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to triage and draft your inbox with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write an AI hiring brief (ICAP / role brief).

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to do deep account and market research with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to automate CRM upkeep with AI routines.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to keep your CRM and pipeline clean with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to prep for and review a call with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

AI brand voice guidelines: the layer under everything.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to run a blog and SEO engine with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to prospect and enrich leads with AI.

Will Koning · 3 min read
Skills · 22 June 2026
meritt illustration: closing & advancing the deal

How to Book the Next Meeting Before You Hang Up (BAMFAM).

Will Koning · 3 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Make the Cost of Doing Nothing Explicit.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Context Questions to Anchor the Gap, not Just Gather Facts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Earn the Right to Ask Hard Questions with a Point of View.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Tell the Difference Between Enthusiasm and Commitment.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Help an Indecisive Buyer Move Without Pushing Them.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Qualify Whether a Deal Can Actually Close.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Surface a Buyer's Fear of Messing Up Before It Kills the Deal.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Labels to Surface What a Buyer Is not Saying.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Calibrated Questions to Get a Guarded Buyer Talking.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use a Reframe to Separate the Symptom from the Real Problem.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Reframe a Buyer's Problem Before They Lock in Their Criteria.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Build a Concrete Future State so the Buyer Has Something to Buy Toward.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Ask Need-Payoff Questions so the Buyer Says the Value Out Loud.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Turn a Small Problem into a Felt Urgency Using Implication Questions.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Surface the Personal Stake Behind the Business Problem.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Follow the Pain Down Instead of Moving on.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Ask Situation Questions Without Boring or Interrogating the Buyer.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Set an Up-Front Contract at the Start of Discovery.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Salesloft Call Dispositions and Notes to Make Every Call Count Twice.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Align SDR and AE Sequences so Prospects Never Fall Through the Gap.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Configure an Outreach Sequence so It Actually Runs the Way You Intended.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Sales Day in Outreach Without Losing the Thread.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Measure Whether your Cadences Are Actually Working.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Segment Cadences so your Message Fits the Person Receiving It.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Structure a Cadence so It Feels Human at Every Stage.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Turn Call Moments into Repeatable Scripts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Score Yourself on Discovery Using Gong Data.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Review your Own Calls in Gong Without Wasting Time.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Work your Task Queue so Nothing Slips.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Personalise at Scale Without Burning your Day.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Design a Sequence That Earns Replies.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Cadence Portfolio in Salesloft Instead of One Generic Sequence.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Sales Day in Salesloft Without Losing the Thread.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep Salesforce Opportunity Stages Honest.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build List Views in Salesforce That Drive your Day.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build a HubSpot Sequence That Runs your Outreach Without Running Away from You.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Log Activity in HubSpot so your Records Tell the Full Story.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep your HubSpot Pipeline Clean so your Forecast Means Something.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run a Pipeline Review That Produces Decisions, not Status Updates.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Update Salesforce During the Work, not After It.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Kill Zombie Deals Before They Wreck your Forecast.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Required Fields and Dropdowns to Stop Bad Data Before It Starts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Stage Exit Criteria so Deals Move for the Right Reasons.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build Saved Views That Keep your Pipeline Honest.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use the CRM as Account Memory for Renewals and Expansions.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep your Pipeline Honest and Forecastable.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Write a CRM Note That Is Actually Useful.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Day from the CRM, not your Inbox.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Salesforce Reports and Dashboards to Manage your Own Performance.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Read Usage and Timing Signals That Predict Expansion.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Message Adoption Differently to Operators, Managers, and Buyers.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Spot Churn Risk Before It Becomes a Renewal Problem.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Set Measurable Next-quarter Goals Together in a QBR.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Success Plan That Ties Usage to Outcomes.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Use Input and Output Metrics to Make QBR Data Meaningful.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Set Renewal Criteria at Kickoff so the Decision Is Already Made.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Build a Value Log That Makes Renewal Evidence Automatic.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Define Real Adoption for an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use your Champion and Economic Buyer to Unblock Legal and Procurement.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Shape Decision Criteria Toward your Strengths.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Check Whether your Metric Will Clear the Budget Threshold.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Qualify a Deal Out Early Using MEDDIC Red Flags.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use MEDDIC Scores to Set your Forecast Category Honestly.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Score the Competition Field with Buyer Evidence, not Gut Feel.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Arm your Champion to Win the Competitive Battle When You Are not in the Room.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Run the Paper Process as a Sales Motion, not an Admin Task.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Build a Mutual Action Plan That Keeps your Close Date Alive.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Uncover Decision Criteria Across Every Stakeholder.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Build a Metric the Buyer Can Defend to Finance.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use Decision Criteria to Stop Assuming You Are Winning.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Qualify Competition Beyond the Named Vendors.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Paper Process Before It Kills your Close Date.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Hand an Expansion Opportunity to your AE or AM Cleanly.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Surface an Expansion Need Without Crossing into Selling.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Spot Expansion Signals Before your Customer Says They're Ready to Buy.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Turn a Customer Success Story into a Case Study That Sales Will Actually Use.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Build a Reference Pool That Does not Burn Out your Best Customers.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Bring Up Renewal and Expansion Without It Feeling Like a Sales Pitch.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Prepare for a Renewal Review the Way You Would Prep a Deal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Structure a Customer Success Review That Proves Value.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Re-engage Stakeholders When a Champion Has Left or Gone Quiet.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Run a Time-boxed Save Plan for an At-risk Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Diagnose Why an Account Is at Risk Before You Act.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Assess Stakeholder Coverage Before a Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Read Account Health from Usage Signals.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Get the Customer to Confirm the Value, not Just Accept It.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Link Specific Product Behaviors to the KPI That Matters.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Capture a Baseline Before Value Disappears.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Use Customer Proof to Reinforce Adoption Inside an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Read Adoption Data and Find the Broken Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run 30-day and 60-day Check-ins That Keep Momentum from Stalling.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Use Progressive Disclosure to Get Customers to Their Aha Moment Fast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run a Pre-boarding Week That Makes your Kickoff Land.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run Targeted Adoption Plays Instead of Ad-hoc Nudges.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Get the Right Personas to Their First Real Win Fast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Use 'What / so What / Now What' to Sharpen Every Value Point.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Make the Customer the Hero of your Value Story.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Strip Onboarding Down to the Fastest Path to First Value.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Define 'First Value' Before Onboarding Starts.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Run a 20-minute Monthly At-risk Account Review.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Turn Language Shifts and Soft Signals into Early Churn Warnings.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Simple Value Story Structure That Ends in a Number.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Prepare your Three Numbers Before a Renewal Negotiation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Co-create the Numbers with your Customer Instead of Presenting Them.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Frame the Value Story in the Customer's Own Language.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Use a Value Anchor Artifact to Hold Price at Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Handle a Champion Leaving or an Org Change in a Key Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Have the Commercial Renewal Conversation After Value, not Before It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Multi-thread an Account so Renewal Does not Depend on One Person.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Open a Renewal Meeting so Price Comes Last.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to De-risk an Expansion Ask with a Low-friction Next Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Use a Customer's Own Words to Surface the Next Problem.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Run an Expansion Readiness Check Before You Open the Conversation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Surface Renewal Risk Early Enough to Fix It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Run a Value Review Instead of a Product Tour QBR.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Write an Executive Message That Gets a Reply.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Hold Price by Anchoring to Business Impact.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Run a 15-Minute Meeting with an Economic Buyer.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Anchor an Expansion Ask in Outcomes the Customer Already Owns.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Find Expansion by Mapping Where the Customer Spends and Creates Value.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Build a Whitespace Matrix for an Existing Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Coach your Champion to Handle Internal Objections.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Spot a Single-Threaded Deal Before It Kills your Forecast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Identify the Right Person to Build as your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Co-Create the Internal Business Case with your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Reach New Stakeholders Without Going Around your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Keep a Multi-Threaded Deal Coordinated Without Confusing the Buyer.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Tailor your Message for Each Stakeholder in a Deal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Map and Prioritise Every Stakeholder Before You Need Them.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Frame an Upsell as the Next Problem to Solve, not the Next Product to Buy.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to End a Demo with a Specific Next Step Instead of 'Any Questions?'.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Run Each Demo Segment so It Lands as Value, not a Feature Walk.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Write a Personal Value Narrative for Each Key Stakeholder.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Assign Internal Ownership so your Stakeholder Map Drives Action.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build a Stakeholder Map That Shows the Real Power in an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Time an Upsell to the Customer's Moment, not your Quota.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Tell a 'Then, Now, Next' Value Story in a QBR.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Put a Number on the Problem in Discovery.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Set Account Goals That Connect to What the Customer Actually Cares About.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Come into Discovery with a Point of View.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Keep your Stakeholder Map Current so It Actually Protects the Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Build a Whitespace Grid That Drives Real Expansion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Give a Buyer Two Real Options When a Decision Date Is at Risk.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Build a Personal Variance Log That Makes You a Better Forecaster.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Use Buyer Behavior to Override a Deal's Default Probability.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Turn MEDDIC Gaps into your Next Discovery Move.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Work a Booth and the Floor at a Trade Show.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Set Stage Exit Criteria That Keep your Pipeline Honest.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Score a Deal Honestly with a MEDDIC Scorecard.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Book Meetings Before a Trade Show.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Turn your Mutual Action Plan into a Tool your Champion Can Use Internally.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Prepare a Concession Plan Before a Negotiation Call.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use Assumptive Language When Buying Intent Is Clear.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Find and Work with a Champion Inside the Buyer's Organisation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Turn a Verbal Yes into a Locked Mutual Action Plan.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Ask for the Decision Out Loud.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Connect your Business Case to a Strategic Initiative the Buyer Already Has.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Structure a Business Case your Champion Can Present Without You.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Qualify Quickly on a Trade Show Floor.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Business Case Model your Buyer Can Defend.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Follow Up After a Trade Show Before the Moment Is Gone.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run a Kickoff That Sets Up 90-day Momentum.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Diagnose Why an Account Is at Risk Before You Try to Fix It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Turn a Trade Show into a Pipeline Campaign.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Map Every Person in the Decision Process Before They Surprise You.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Quantify the Cost of Doing Nothing.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Ask a Happy Customer to Advocate Without Making It Feel Like a Favour.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Read Sentiment Signals Beyond NPS.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Turn Product Results into a Value Story the Customer Can Repeat.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Separate Leading and Lagging Indicators in your Account Reviews.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Connect your Value Story to the Customer's Strategic Goals.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Hold your Price Anchor When Procurement Pushes Back.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Build a Simple Account Health Score You Will Actually Use.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Respond When a Customer Asks for a Lower Price at Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Build a Value Record Before the Renewal Conversation Starts.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use a Three-Option Structure to Protect your Target Price.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Trade Concessions Instead of Giving Them Away.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Use your Champion to Reach the Economic Buyer.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Pain-First Demo Storyboard Before You Open the Product.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Close a Discovery Meeting with a Next Step That Sticks.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Run a Discovery Call from Open to Next Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use a Backward Plan to Rescue a Slipping Decision Date.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Open a Sales Call with ACE: Appreciate, Check Time, End Goal.

Will Koning · 2 min read
Skills · 19 June 2026
meritt illustration: cold calling

How to Structure a Cold Call That Converts.

Will Koning · 4 min read
Skills · 16 June 2026
meritt illustration: cold calling

How to Open a Cold Call With a Pattern Interrupt.

Will Koning · 4 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Negotiate Renewals and Protect Revenue.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Run a Business Review That Drives the Next Year.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Show the Value You Delivered at Renewal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Handle a Renewal So It Never Comes Down to the Wire.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Get Customer Referrals From Happy Clients.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Sell More Without Losing Trust.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Spot Upsell Opportunities With Your Customers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Build an Account Plan for Growth.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Learn From Accounts You Lose.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Build More Contacts in an Account So It Does Not Walk Out the Door.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Own a Customer Problem All the Way to a Fix.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Spot Account Risk Early, Before Renewal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Spot an Account at Risk Before It Churns.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Train a Customer's Users So They Can Do It Themselves.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Drive Product Adoption After the Sale.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Onboard a New Customer So They Get Value Fast.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: market & context fit

How Deals Get Decided in Your Patch.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: market & context fit

How to Speak Your Buyer's Language and Sound Like an Insider.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Build a Growth Mindset in Sales (and Stop Thinking Talent Is Fixed).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Change Your Mind When the Data Says So.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Ask for Help at Work Before You Waste a Whole Day.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to See Your Own Strengths and Weak Spots Clearly.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Use Coaching Tips on Real Calls Between Sessions.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Learn From Top Reps and Copy What Works.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Review a Lost Deal So You Stop Losing the Same Way.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Pick One Skill to Work On and Track It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Review Your Own Calls Every Week and Actually Get Better.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Take Feedback From Peers, Not Just Your Boss.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Own Your Losses Without Bruising Your Ego.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Ask for Feedback Before Anyone Offers It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Act on Feedback by Your Very Next Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Take Feedback Without Getting Defensive.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Push Past a Flat Patch in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Manage Your Energy in Sales So You Can Keep Performing.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Build a Drive to Win in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Prospecting When Your Pipeline Looks Full.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Quality Up Under Pressure When You're Behind on Target.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Your Promises at Work So People Trust You.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Stay Self-Motivated at Work Without Being Pushed.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Handle the First No and Still Reach a Yes.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Recover From a Sales Slump Without Spiraling.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Keep Effort Up on Long Deals That Take Months to Close.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Handle Sales Pushback and Learn From It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Bounce Back After a No on a Sales Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: pipeline & activity discipline

How to Forecast Your Pipeline Honestly (No More Wishful Thinking).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: pipeline & activity discipline

How to Keep Your Outreach Steady (No More Feast or Famine).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Spot Deal Roadblocks Before They Stall the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Build a Mutual Close Plan With the Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Ask for the Next Step on a Sales Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: written follow up

How to Recap a Sales Call in the Buyer's Own Words.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: written follow up

How to Write a Follow-Up After a Call That Moves the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Create Urgency With a Real Deadline.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Run an Executive Meeting as a Two-Way Talk.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Stay Calm With Senior Leaders in Sales Meetings.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Understand How a Buyer's Business Makes Money.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Pitch to the Budget Owner in Their Own Terms.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Get a Meeting With the Budget Holder.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Stand Out From Competitors Without Trashing Them.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Tell a Before-and-After Story That Sells.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Give a Demo That Fits the Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Use Customer Stories as Proof in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Build a Money Case Backed by Real Numbers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Show the Cost of Doing Nothing.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Sell Value, Not Features (Speak the Buyer's Language).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Spot the Real Decision-Maker (Not Just the Job Title).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Handle Deal Blockers Without Losing the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Help Your Champion Sell the Deal Inside.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Test if Your Champion Will Really Act.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build a Champion Inside the Company.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Reach the Economic Buyer Who Controls the Budget.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build More Than One Contact in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Map the Decision-Makers in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Stay Calm When a Buyer Pushes Back.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle Objections Before They Come Up.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle the "Not Now" Objection Without Losing the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle "We Already Use a Competitor".

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle a Price Objection Without Dropping Your Price.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Spot a Fake Objection From a Real One.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle an Objection by Asking What It Really Means.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Show You Heard the Objection Before You Answer It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: active listening

How to Use Silence After a Question to Get the Real Answer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: active listening

How to Build on the Buyer's Answer Instead of Waiting to Talk.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Score Your Deals and Drop the Weak Ones.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Confirm You Have a Real Champion in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Know Your Competition in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find a Problem Big Enough to Act On Now.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Paper Process in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Decision Process in a Sales Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find Out How a Buyer Will Choose.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find the Budget Holder in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Define Buyer Success Metrics So Your Deals Don't Stall.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Quantify a Buyer's Problem So They Feel the Urgency.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Find the Real Business Problem Behind a Buyer's Complaint.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Ask Follow-Up Questions in Discovery.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Ask Open Questions in Sales (Not Yes/No Ones).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Multi-Channel Outreach Sequence (and Automate the Boring Parts).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Write Clear AI Prompts That Actually Help You Sell.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Fact-Check AI Before You Send It to a Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Edit AI Drafts Before You Hit Send.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Use AI for Account Research and Notes.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Learn From Your Call Recordings (Not Just Hoard Them).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Check Prospect Contact Details Before You Reach Out.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Focused Prospect List With Search Filters.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Run Follow-Up Sequences Without Sounding Like a Robot.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Keep Your CRM Clean and Let It Plan Your Day.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Error-Free Sales Emails That Build Trust.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Keep Cold Emails Out of the Spam Folder.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write a Breakup Email That Gets a Reply.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Follow-Up Emails That Get a Reply.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write a Follow-Up Sequence That Changes the Angle.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Reach Out After a Trigger Event (So Your Email Lands).

Will Koning · 4 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Personalise a Cold Email Around a Real Problem.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Ask for One Easy Next Step in a Sales Email.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Short Sales Emails That Get Read.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Open a Sales Email About the Buyer, Not Yourself.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Subject Lines People Open.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Leave a Sales Voicemail That Gets a Callback.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Block Calling Time and Track Your Numbers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Get Past the Gatekeeper (By Making Them an Ally).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Book the Meeting on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Lead With a Problem on a Cold Call, Not a Feature List.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Tell a Brush-Off From a Real Concern on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Handle the Quick Brush-Off on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Earn the Next 30 Seconds on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Control Your Voice on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Open a Cold Call Honestly and Keep People on the Line.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: research & pre call preparation

How to Personalise Your Cold Call Opener for Each Buyer.

Will Koning · 4 min read
Skills · 15 June 2026
meritt illustration: research & pre call preparation

How to Research a Company Before a Sales Call.

Will Koning · 3 min read
AI in sales · 31 May 2026
Two colleagues reviewing sales performance charts at a table, with a Maltese harbour and sailboats through the window behind them

Three things from the last few weeks (and why I'm fired up).

Will Koning · 3 min read
Career · 16 April 2026

A Day in the Life of an SDR in Tech Sales.

Will Koning · 7 min read
Career · 16 April 2026
Your Video Introduction Will Make or Break Your First Impression. Here's How to Nail It.

Your Video Introduction Will Make or Break Your First Impression. Here's How to Nail It..

Will Koning · 4 min read
Career · 16 April 2026
Your Sales CV Is Costing You Interviews (And You Don't Even Know It)

Your Sales CV Is Costing You Interviews (And You Don't Even Know It).

Will Koning · 6 min read
Hiring · 11 April 2026

Your LinkedIn Feed Is Full of Illegal Hiring Tools.

Will Koning · 6 min read
Hiring · 17 March 2026
Your Best Candidate Just Got Another Offer. Here Is What To Do Next.

Your Best Candidate Just Got Another Offer. Here Is What To Do Next..

Will Koning · 4 min read
Hiring · 17 March 2026
You Don't Need More Tools. You Need Skills That Run Themselves.

You Don't Need More Tools. You Need Skills That Run Themselves..

Will Koning · 6 min read
Hiring · 17 March 2026
Your Best Hire Needs a Visa. Here's What It Actually Costs.

Your Best Hire Needs a Visa. Here's What It Actually Costs..

Will Koning · 7 min read
Hiring · 17 March 2026
Stop Hiring Salespeople Who Know Your Product. Start Hiring Salespeople Who Can Sell.

Stop Hiring Salespeople Who Know Your Product. Start Hiring Salespeople Who Can Sell..

Will Koning · 6 min read
Career · 19 February 2026
Compliance Tech: The Boring Category That Pays

Compliance Tech: The Boring Category That Pays.

Will Koning · 8 min read
Hiring · 21 January 2026
Your Company Wasted Millions on AI While Sales Reps Keep Missing Quota

Your Company Wasted Millions on AI While Sales Reps Keep Missing Quota.

Will Koning · 6 min read
Hiring · 15 January 2026
The 'Job Hopper' Fallacy: Why Your Fear of a Bad Hire Is Costing You Revenue

The 'Job Hopper' Fallacy: Why Your Fear of a Bad Hire Is Costing You Revenue.

Will Koning · 5 min read
Career · 14 January 2026
10 Ways to Jumpstart Your Sales Career with meritt in 2026

10 Ways to Jumpstart Your Sales Career with meritt in 2026.

Will Koning · 4 min read
Career · 11 January 2026
10 Tips to Break into Tech Sales in 2026

10 Tips to Break into Tech Sales in 2026.

Will Koning · 4 min read
Hiring · 11 January 2026
10 Sales Recruitment Trends We're Watching for 2026

10 Sales Recruitment Trends We're Watching for 2026.

Will Koning · 7 min read
Hiring · 11 January 2026
Will Jack & Jill Come Tumbling Down? The dangers of fully AI'ing recruitment

Will Jack & Jill Come Tumbling Down? The dangers of fully AI'ing recruitment.

Will Koning · 7 min read
Hiring · 11 January 2026
How to Post Free Sales Jobs on meritt. (5-Minute Setup Guide)

How to Post Free Sales Jobs on meritt. (5-Minute Setup Guide).

Will Koning · 4 min read
Hiring · 11 January 2026
How to Review Sales Candidates on meritt. (The Fast Way)

How to Review Sales Candidates on meritt. (The Fast Way).

Will Koning · 6 min read
Career · 12 December 2025
How To Use Video to Prove You Can Sell (When You've Never Sold Before)

How To Use Video to Prove You Can Sell (When You've Never Sold Before).

Will Koning · 8 min read
Career · 12 December 2025
The 10 Craziest Ways You Can Get Rejected From a Job Interview   (Yes, These Actually Happened)

The 10 Craziest Ways You Can Get Rejected From a Job Interview (Yes, These Actually Happened) .

Will Koning · 6 min read
Career · 12 December 2025
You're Too Good at Too Many Things for Sales (And That's Actually Perfect)

You're Too Good at Too Many Things for Sales (And That's Actually Perfect).

Will Koning · 14 min read
Hiring · 28 October 2025
Sales Hiring Trends 2025: What Roles Are Hot and How That Shapes Your Interview Strategy

Sales Hiring Trends 2025: What Roles Are Hot and How That Shapes Your Interview Strategy.

Will Koning · 9 min read
Career · 28 October 2025
Why Grit Will Get You Into Sales (Even Without Experience)

Why Grit Will Get You Into Sales (Even Without Experience).

Will Koning · 11 min read
Career · 28 October 2025
Why Your Video Introduction Matters More Than Your Resume (And How to Nail It)

Why Your Video Introduction Matters More Than Your Resume (And How to Nail It).

Will Koning · 8 min read
Hiring · 28 October 2025
Need a German Speaker? Be Prepared to Pay

Need a German Speaker? Be Prepared to Pay.

Will Koning · 13 min read
Career · 23 October 2025
10 Reasons Why Your Sales Job Video Actually Matters (Even Though Everyone Says It Doesn't)

10 Reasons Why Your Sales Job Video Actually Matters (Even Though Everyone Says It Doesn't).

Will Koning · 6 min read
Hiring · 20 October 2025
The Science Behind Meritt Coach: How We Turn Expressive Signals Into Sales Hiring Decisions

The Science Behind meritt Coach: How We Turn Expressive Signals Into Sales Hiring Decisions.

Will Koning · 10 min read
Hiring · 14 October 2025
How to Actually Assess SDR Skills

How to Actually Assess SDR Skills.

Will Koning · 11 min read
Career · 14 October 2025
Sales Job Hunt in the Wild: Which Industries in 2025 Are Hiring (and Paying Well)

Sales Job Hunt in the Wild: Which Industries in 2025 Are Hiring (and Paying Well).

Will Koning · 9 min read
Hiring · 14 October 2025

The Interview Questions That Reveal SDR Coachability (And Why Experience Doesn't Always Matter).

Will Koning · 23 min read
Career · 14 October 2025
Is Your CV Really Good Enough? Probably Not. The Guide to Sales CVs that Land Interviews

Is Your CV Really Good Enough? Probably Not. The Guide to Sales CVs that Land Interviews.

Will Koning · 17 min read
Hiring · 14 October 2025
You're Probably Hiring Your First Sales Rep at Exactly the Wrong Time

You're Probably Hiring Your First Sales Rep at Exactly the Wrong Time.

Will Koning · 14 min read
Career · 14 October 2025
Speak German? Time to Cash in!

Speak German? Time to Cash in!.

Will Koning · 11 min read
Career · 02 October 2025
Learning Never Stops: The Microcredentials and Bootcamps That Impress Sales Recruiters in 2025

Learning Never Stops: The Microcredentials and Bootcamps That Impress Sales Recruiters in 2025.

Will Koning · 8 min read
Career · 01 October 2025
Beat the Invisible Gatekeeper: How Video + AI Coaching Gets Your Sales Resume Through in 2025

Beat the Invisible Gatekeeper: How Video + AI Coaching Gets Your Sales Resume Through.

Will Koning · 11 min read
Career · 30 September 2025
SDR Interview Prep: The Numbers Every Sales Development Rep Should Know

SDR Interview Prep: The Numbers Every Sales Development Rep Should Know.

Will Koning · 6 min read
Career · 29 September 2025
Intellectual Curiosity in Tech Sales Interviews: How to Stand Out

Intellectual Curiosity in Tech Sales Interviews: How to Stand Out.

Will Koning · 5 min read
Career · 29 September 2025
Account Executive Interview Prep: The Key Numbers to Master

Account Executive Interview Prep: The Key Numbers to Master.

Will Koning · 7 min read
Career · 26 September 2025
Prospecting in 2025: The Non-Negotiable Skill That Sets Sales Talent Apart

Prospecting: The Non-Negotiable Skill That Sets Sales Talent Apart.

Will Koning · 6 min read
Hiring · 07 September 2025
UK Tech Sales Salaries 2025: Key Insights & Trends from the 2025 Sales Salary Benchmark Report

UK Tech Sales Salaries: Base, OTE and Commission by Role and City.

Will Koning · 8 min read
Hiring · 24 July 2025
Hiring Salespeople in 2025: Overcoming Challenges and Finding Top Talent

Hiring Salespeople: How to Overcome the Challenges and Find Top Talent.

Will Koning · 6 min read
Case Study · 24 July 2025
How Macrobond Financial Built a Six Person Sales Team in Just 45 Days with meritt.

How Macrobond Financial Built a Six Person Sales Team in Just 45 Days with meritt..

Will Koning · 5 min read
Hiring · 11 June 2025
Why University for Sales Jobs? Rethinking Recruitment and Assessment

Why University for Sales Jobs? Rethinking Recruitment and Assessment.

Will Koning · 4 min read
Hiring · 11 June 2025
SDR Hiring – Are We Missing a Trick?

SDR Hiring - Are We Missing a Trick?.

Will Koning · 7 min read
Career · 11 June 2025
Finding a Sales Job in London: Is it worth it?

Finding a Sales Job in London: Is it worth it?.

Will Koning · 5 min read
11 June 2025
7 Essential Tips for Finding a Great SDR Job in London

7 Essential Tips for Finding a Great SDR Job in London.

Will Koning · 2 min read
Career · 11 June 2025
How to Break into Tech Sales: Insights from Sales Leader Kaitlen Kelly

How to Break into Tech Sales: Insights from Sales Leader Kaitlen Kelly.

Will Koning · 5 min read
Hiring · 11 June 2025
Do Athletes Really Make Great Salespeople?

Do Athletes Really Make Great Salespeople?.

Will Koning · 7 min read
11 June 2025
Why Candidate Experience Is More Important Than Your Recruitment Process

Why Candidate Experience Is More Important Than Your Recruitment Process.

Will Koning · 5 min read
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