Category

Skills.

Short, practical sales skills lessons - one skill at a time.
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build a CRM with AI and Airtable.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

AI voice dictation for work: Wispr Flow + Claude.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build an AI sales video, deck and landing page.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to build personalised digital sales rooms with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write an outbound email sequence with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write newsletters and nurture sends with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to send expert meeting follow-ups with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to turn one idea into LinkedIn content with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to triage and draft your inbox with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to write an AI hiring brief (ICAP / role brief).

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to do deep account and market research with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to automate CRM upkeep with AI routines.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to keep your CRM and pipeline clean with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to prep for and review a call with AI.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

AI brand voice guidelines: the layer under everything.

Will Koning · 4 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to run a blog and SEO engine with AI.

Will Koning · 3 min read
Skills · 30 June 2026
meritt illustration: sales tech & ai fluency

How to prospect and enrich leads with AI.

Will Koning · 3 min read
Skills · 22 June 2026
meritt illustration: closing & advancing the deal

How to Book the Next Meeting Before You Hang Up (BAMFAM).

Will Koning · 3 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Make the Cost of Doing Nothing Explicit.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Context Questions to Anchor the Gap, not Just Gather Facts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Earn the Right to Ask Hard Questions with a Point of View.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Tell the Difference Between Enthusiasm and Commitment.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Help an Indecisive Buyer Move Without Pushing Them.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Qualify Whether a Deal Can Actually Close.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Surface a Buyer's Fear of Messing Up Before It Kills the Deal.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Labels to Surface What a Buyer Is not Saying.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use Calibrated Questions to Get a Guarded Buyer Talking.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Use a Reframe to Separate the Symptom from the Real Problem.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Reframe a Buyer's Problem Before They Lock in Their Criteria.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Build a Concrete Future State so the Buyer Has Something to Buy Toward.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Ask Need-Payoff Questions so the Buyer Says the Value Out Loud.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Turn a Small Problem into a Felt Urgency Using Implication Questions.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Surface the Personal Stake Behind the Business Problem.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Follow the Pain Down Instead of Moving on.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Ask Situation Questions Without Boring or Interrogating the Buyer.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: discovery & qualification

How to Set an Up-Front Contract at the Start of Discovery.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Salesloft Call Dispositions and Notes to Make Every Call Count Twice.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Align SDR and AE Sequences so Prospects Never Fall Through the Gap.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Configure an Outreach Sequence so It Actually Runs the Way You Intended.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Sales Day in Outreach Without Losing the Thread.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Measure Whether your Cadences Are Actually Working.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Segment Cadences so your Message Fits the Person Receiving It.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Structure a Cadence so It Feels Human at Every Stage.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Turn Call Moments into Repeatable Scripts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Score Yourself on Discovery Using Gong Data.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Review your Own Calls in Gong Without Wasting Time.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Work your Task Queue so Nothing Slips.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Personalise at Scale Without Burning your Day.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Design a Sequence That Earns Replies.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Cadence Portfolio in Salesloft Instead of One Generic Sequence.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Sales Day in Salesloft Without Losing the Thread.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep Salesforce Opportunity Stages Honest.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build List Views in Salesforce That Drive your Day.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build a HubSpot Sequence That Runs your Outreach Without Running Away from You.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Log Activity in HubSpot so your Records Tell the Full Story.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep your HubSpot Pipeline Clean so your Forecast Means Something.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run a Pipeline Review That Produces Decisions, not Status Updates.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Update Salesforce During the Work, not After It.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Kill Zombie Deals Before They Wreck your Forecast.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Required Fields and Dropdowns to Stop Bad Data Before It Starts.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Stage Exit Criteria so Deals Move for the Right Reasons.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Build Saved Views That Keep your Pipeline Honest.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use the CRM as Account Memory for Renewals and Expansions.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Keep your Pipeline Honest and Forecastable.

Will Koning · 1 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Write a CRM Note That Is Actually Useful.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Run your Day from the CRM, not your Inbox.

Will Koning · 2 min read
Skills · 21 June 2026
meritt illustration: sales tech & ai fluency

How to Use Salesforce Reports and Dashboards to Manage your Own Performance.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Read Usage and Timing Signals That Predict Expansion.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Message Adoption Differently to Operators, Managers, and Buyers.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Spot Churn Risk Before It Becomes a Renewal Problem.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Set Measurable Next-quarter Goals Together in a QBR.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Success Plan That Ties Usage to Outcomes.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Use Input and Output Metrics to Make QBR Data Meaningful.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Set Renewal Criteria at Kickoff so the Decision Is Already Made.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Build a Value Log That Makes Renewal Evidence Automatic.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Define Real Adoption for an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use your Champion and Economic Buyer to Unblock Legal and Procurement.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Shape Decision Criteria Toward your Strengths.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Check Whether your Metric Will Clear the Budget Threshold.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Qualify a Deal Out Early Using MEDDIC Red Flags.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use MEDDIC Scores to Set your Forecast Category Honestly.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Score the Competition Field with Buyer Evidence, not Gut Feel.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Arm your Champion to Win the Competitive Battle When You Are not in the Room.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Run the Paper Process as a Sales Motion, not an Admin Task.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Build a Mutual Action Plan That Keeps your Close Date Alive.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Uncover Decision Criteria Across Every Stakeholder.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Build a Metric the Buyer Can Defend to Finance.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Use Decision Criteria to Stop Assuming You Are Winning.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Qualify Competition Beyond the Named Vendors.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Paper Process Before It Kills your Close Date.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Hand an Expansion Opportunity to your AE or AM Cleanly.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Surface an Expansion Need Without Crossing into Selling.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Spot Expansion Signals Before your Customer Says They're Ready to Buy.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Turn a Customer Success Story into a Case Study That Sales Will Actually Use.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Build a Reference Pool That Does not Burn Out your Best Customers.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Bring Up Renewal and Expansion Without It Feeling Like a Sales Pitch.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Prepare for a Renewal Review the Way You Would Prep a Deal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Structure a Customer Success Review That Proves Value.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Re-engage Stakeholders When a Champion Has Left or Gone Quiet.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Run a Time-boxed Save Plan for an At-risk Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Diagnose Why an Account Is at Risk Before You Act.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Assess Stakeholder Coverage Before a Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Read Account Health from Usage Signals.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Get the Customer to Confirm the Value, not Just Accept It.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Link Specific Product Behaviors to the KPI That Matters.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Capture a Baseline Before Value Disappears.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Use Customer Proof to Reinforce Adoption Inside an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Read Adoption Data and Find the Broken Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run 30-day and 60-day Check-ins That Keep Momentum from Stalling.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Use Progressive Disclosure to Get Customers to Their Aha Moment Fast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run a Pre-boarding Week That Makes your Kickoff Land.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run Targeted Adoption Plays Instead of Ad-hoc Nudges.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Get the Right Personas to Their First Real Win Fast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Use 'What / so What / Now What' to Sharpen Every Value Point.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Make the Customer the Hero of your Value Story.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Strip Onboarding Down to the Fastest Path to First Value.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Define 'First Value' Before Onboarding Starts.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Run a 20-minute Monthly At-risk Account Review.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Turn Language Shifts and Soft Signals into Early Churn Warnings.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Simple Value Story Structure That Ends in a Number.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Prepare your Three Numbers Before a Renewal Negotiation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Co-create the Numbers with your Customer Instead of Presenting Them.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Frame the Value Story in the Customer's Own Language.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Use a Value Anchor Artifact to Hold Price at Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Handle a Champion Leaving or an Org Change in a Key Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Have the Commercial Renewal Conversation After Value, not Before It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Multi-thread an Account so Renewal Does not Depend on One Person.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Open a Renewal Meeting so Price Comes Last.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to De-risk an Expansion Ask with a Low-friction Next Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Use a Customer's Own Words to Surface the Next Problem.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Run an Expansion Readiness Check Before You Open the Conversation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Surface Renewal Risk Early Enough to Fix It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Run a Value Review Instead of a Product Tour QBR.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Write an Executive Message That Gets a Reply.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Hold Price by Anchoring to Business Impact.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Run a 15-Minute Meeting with an Economic Buyer.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Anchor an Expansion Ask in Outcomes the Customer Already Owns.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Find Expansion by Mapping Where the Customer Spends and Creates Value.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Build a Whitespace Matrix for an Existing Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Coach your Champion to Handle Internal Objections.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Spot a Single-Threaded Deal Before It Kills your Forecast.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Identify the Right Person to Build as your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Co-Create the Internal Business Case with your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Reach New Stakeholders Without Going Around your Champion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Keep a Multi-Threaded Deal Coordinated Without Confusing the Buyer.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Tailor your Message for Each Stakeholder in a Deal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Map and Prioritise Every Stakeholder Before You Need Them.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Frame an Upsell as the Next Problem to Solve, not the Next Product to Buy.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to End a Demo with a Specific Next Step Instead of 'Any Questions?'.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Run Each Demo Segment so It Lands as Value, not a Feature Walk.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Write a Personal Value Narrative for Each Key Stakeholder.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Assign Internal Ownership so your Stakeholder Map Drives Action.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build a Stakeholder Map That Shows the Real Power in an Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Time an Upsell to the Customer's Moment, not your Quota.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Tell a 'Then, Now, Next' Value Story in a QBR.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Put a Number on the Problem in Discovery.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Set Account Goals That Connect to What the Customer Actually Cares About.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Come into Discovery with a Point of View.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Keep your Stakeholder Map Current so It Actually Protects the Account.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: account growth & expansion

How to Build a Whitespace Grid That Drives Real Expansion.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Give a Buyer Two Real Options When a Decision Date Is at Risk.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Build a Personal Variance Log That Makes You a Better Forecaster.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Use Buyer Behavior to Override a Deal's Default Probability.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Turn MEDDIC Gaps into your Next Discovery Move.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Work a Booth and the Floor at a Trade Show.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: pipeline & activity discipline

How to Set Stage Exit Criteria That Keep your Pipeline Honest.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Score a Deal Honestly with a MEDDIC Scorecard.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Book Meetings Before a Trade Show.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Turn your Mutual Action Plan into a Tool your Champion Can Use Internally.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Prepare a Concession Plan Before a Negotiation Call.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use Assumptive Language When Buying Intent Is Clear.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Find and Work with a Champion Inside the Buyer's Organisation.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Turn a Verbal Yes into a Locked Mutual Action Plan.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Ask for the Decision Out Loud.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Connect your Business Case to a Strategic Initiative the Buyer Already Has.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Structure a Business Case your Champion Can Present Without You.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Qualify Quickly on a Trade Show Floor.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Business Case Model your Buyer Can Defend.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Follow Up After a Trade Show Before the Moment Is Gone.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: onboarding & adoption

How to Run a Kickoff That Sets Up 90-day Momentum.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Diagnose Why an Account Is at Risk Before You Try to Fix It.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Turn a Trade Show into a Pipeline Campaign.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Map Every Person in the Decision Process Before They Surprise You.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: qualification methodology meddpicc

How to Quantify the Cost of Doing Nothing.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Ask a Happy Customer to Advocate Without Making It Feel Like a Favour.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Read Sentiment Signals Beyond NPS.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Turn Product Results into a Value Story the Customer Can Repeat.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Separate Leading and Lagging Indicators in your Account Reviews.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Connect your Value Story to the Customer's Strategic Goals.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Hold your Price Anchor When Procurement Pushes Back.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: customer health & retention

How to Build a Simple Account Health Score You Will Actually Use.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Respond When a Customer Asks for a Lower Price at Renewal.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: renewals & commercial

How to Build a Value Record Before the Renewal Conversation Starts.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use a Three-Option Structure to Protect your Target Price.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Trade Concessions Instead of Giving Them Away.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: economic buyer & executive engagement

How to Use your Champion to Reach the Economic Buyer.

Will Koning · 1 min read
Skills · 20 June 2026
meritt illustration: value articulation & business case

How to Build a Pain-First Demo Storyboard Before You Open the Product.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Close a Discovery Meeting with a Next Step That Sticks.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Run a Discovery Call from Open to Next Step.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: closing & advancing the deal

How to Use a Backward Plan to Rescue a Slipping Decision Date.

Will Koning · 2 min read
Skills · 20 June 2026
meritt illustration: discovery & qualification

How to Open a Sales Call with ACE: Appreciate, Check Time, End Goal.

Will Koning · 2 min read
Skills · 19 June 2026
meritt illustration: cold calling

How to Structure a Cold Call That Converts.

Will Koning · 4 min read
Skills · 16 June 2026
meritt illustration: cold calling

How to Open a Cold Call With a Pattern Interrupt.

Will Koning · 4 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Negotiate Renewals and Protect Revenue.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Run a Business Review That Drives the Next Year.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Show the Value You Delivered at Renewal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: renewals & commercial

How to Handle a Renewal So It Never Comes Down to the Wire.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Get Customer Referrals From Happy Clients.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Sell More Without Losing Trust.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Spot Upsell Opportunities With Your Customers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: account growth & expansion

How to Build an Account Plan for Growth.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Learn From Accounts You Lose.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Build More Contacts in an Account So It Does Not Walk Out the Door.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Own a Customer Problem All the Way to a Fix.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Spot Account Risk Early, Before Renewal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: customer health & retention

How to Spot an Account at Risk Before It Churns.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Train a Customer's Users So They Can Do It Themselves.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Drive Product Adoption After the Sale.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: onboarding & adoption

How to Onboard a New Customer So They Get Value Fast.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: market & context fit

How Deals Get Decided in Your Patch.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: market & context fit

How to Speak Your Buyer's Language and Sound Like an Insider.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Build a Growth Mindset in Sales (and Stop Thinking Talent Is Fixed).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Change Your Mind When the Data Says So.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to Ask for Help at Work Before You Waste a Whole Day.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self awareness & growth mindset

How to See Your Own Strengths and Weak Spots Clearly.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Use Coaching Tips on Real Calls Between Sessions.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Learn From Top Reps and Copy What Works.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Review a Lost Deal So You Stop Losing the Same Way.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Pick One Skill to Work On and Track It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: self review & deliberate practice

How to Review Your Own Calls Every Week and Actually Get Better.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Take Feedback From Peers, Not Just Your Boss.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Own Your Losses Without Bruising Your Ego.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Ask for Feedback Before Anyone Offers It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Act on Feedback by Your Very Next Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: receiving feedback

How to Take Feedback Without Getting Defensive.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Push Past a Flat Patch in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Manage Your Energy in Sales So You Can Keep Performing.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Build a Drive to Win in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Prospecting When Your Pipeline Looks Full.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Quality Up Under Pressure When You're Behind on Target.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Keep Your Promises at Work So People Trust You.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: work ethic & self motivation

How to Stay Self-Motivated at Work Without Being Pushed.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Handle the First No and Still Reach a Yes.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Recover From a Sales Slump Without Spiraling.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Keep Effort Up on Long Deals That Take Months to Close.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Handle Sales Pushback and Learn From It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: resilience & persistence

How to Bounce Back After a No on a Sales Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: pipeline & activity discipline

How to Forecast Your Pipeline Honestly (No More Wishful Thinking).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: pipeline & activity discipline

How to Keep Your Outreach Steady (No More Feast or Famine).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Spot Deal Roadblocks Before They Stall the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Build a Mutual Close Plan With the Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: closing & advancing the deal

How to Ask for the Next Step on a Sales Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: written follow up

How to Recap a Sales Call in the Buyer's Own Words.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: written follow up

How to Write a Follow-Up After a Call That Moves the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Create Urgency With a Real Deadline.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Run an Executive Meeting as a Two-Way Talk.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Stay Calm With Senior Leaders in Sales Meetings.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Understand How a Buyer's Business Makes Money.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Pitch to the Budget Owner in Their Own Terms.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: economic buyer & executive engagement

How to Get a Meeting With the Budget Holder.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Stand Out From Competitors Without Trashing Them.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Tell a Before-and-After Story That Sells.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Give a Demo That Fits the Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Use Customer Stories as Proof in Sales.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Build a Money Case Backed by Real Numbers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Show the Cost of Doing Nothing.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: value articulation & business case

How to Sell Value, Not Features (Speak the Buyer's Language).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Spot the Real Decision-Maker (Not Just the Job Title).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Handle Deal Blockers Without Losing the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Help Your Champion Sell the Deal Inside.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Test if Your Champion Will Really Act.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build a Champion Inside the Company.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Reach the Economic Buyer Who Controls the Budget.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Build More Than One Contact in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: multi threading & stakeholder navigation

How to Map the Decision-Makers in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Stay Calm When a Buyer Pushes Back.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle Objections Before They Come Up.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle the "Not Now" Objection Without Losing the Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle "We Already Use a Competitor".

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle a Price Objection Without Dropping Your Price.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Spot a Fake Objection From a Real One.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Handle an Objection by Asking What It Really Means.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: objection handling

How to Show You Heard the Objection Before You Answer It.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: active listening

How to Use Silence After a Question to Get the Real Answer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: active listening

How to Build on the Buyer's Answer Instead of Waiting to Talk.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Score Your Deals and Drop the Weak Ones.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Confirm You Have a Real Champion in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Know Your Competition in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find a Problem Big Enough to Act On Now.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Paper Process in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Map the Decision Process in a Sales Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find Out How a Buyer Will Choose.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Find the Budget Holder in a Deal.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: qualification methodology meddpicc

How to Define Buyer Success Metrics So Your Deals Don't Stall.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Quantify a Buyer's Problem So They Feel the Urgency.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Find the Real Business Problem Behind a Buyer's Complaint.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Ask Follow-Up Questions in Discovery.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: discovery & qualification

How to Ask Open Questions in Sales (Not Yes/No Ones).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Multi-Channel Outreach Sequence (and Automate the Boring Parts).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Write Clear AI Prompts That Actually Help You Sell.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Fact-Check AI Before You Send It to a Buyer.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Edit AI Drafts Before You Hit Send.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Use AI for Account Research and Notes.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Learn From Your Call Recordings (Not Just Hoard Them).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Check Prospect Contact Details Before You Reach Out.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Build a Focused Prospect List With Search Filters.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Run Follow-Up Sequences Without Sounding Like a Robot.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: sales tech & ai fluency

How to Keep Your CRM Clean and Let It Plan Your Day.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Error-Free Sales Emails That Build Trust.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Keep Cold Emails Out of the Spam Folder.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write a Breakup Email That Gets a Reply.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Follow-Up Emails That Get a Reply.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write a Follow-Up Sequence That Changes the Angle.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Reach Out After a Trigger Event (So Your Email Lands).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Personalise a Cold Email Around a Real Problem.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Ask for One Easy Next Step in a Sales Email.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Short Sales Emails That Get Read.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Open a Sales Email About the Buyer, Not Yourself.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: email & written outreach

How to Write Subject Lines People Open.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Leave a Sales Voicemail That Gets a Callback.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Block Calling Time and Track Your Numbers.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Get Past the Gatekeeper (By Making Them an Ally).

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Book the Meeting on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Lead With a Problem on a Cold Call, Not a Feature List.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Tell a Brush-Off From a Real Concern on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Handle the Quick Brush-Off on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Earn the Next 30 Seconds on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Control Your Voice on a Cold Call.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: cold calling

How to Open a Cold Call Honestly and Keep People on the Line.

Will Koning · 3 min read
Skills · 15 June 2026
meritt illustration: research & pre call preparation

How to Personalise Your Cold Call Opener for Each Buyer.

Will Koning · 4 min read
Skills · 15 June 2026
meritt illustration: research & pre call preparation

How to Research a Company Before a Sales Call.

Will Koning · 3 min read
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