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Hire on sales ability, not interview ability.
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Map the team you already have.
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Find the gap, then close it.
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For
Heads of sales
Decide who can sell, on a basis you can defend.
Sales enablement
See the gap, close the gap.
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Coach with evidence, not gut feel.
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Coach from proof, every read cited.
Recruiters & agencies
Screen on skill. White-label it.
Tests
▾
Our tests
Role-specific AI sales assessments
The methodology
Curiosity
The behaviour that finds the deal.
Coachability
The behaviour that compounds.
Communication
The behaviour that lands it.
Grit
The behaviour that closes the year.
The full methodology →
Skills
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Run and review assessments
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Curiosity
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Assess Platform
Category
Skills
.
Short, practical sales skills lessons - one skill at a time.
Skills · 30 June 2026
How to build a CRM with AI and Airtable
.
Will Koning · 4 min read
Skills · 30 June 2026
AI voice dictation for work: Wispr Flow + Claude
.
Will Koning · 4 min read
Skills · 30 June 2026
How to build an AI sales video, deck and landing page
.
Will Koning · 3 min read
Skills · 30 June 2026
How to build personalised digital sales rooms with AI
.
Will Koning · 4 min read
Skills · 30 June 2026
How to write an outbound email sequence with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to write newsletters and nurture sends with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to send expert meeting follow-ups with AI
.
Will Koning · 4 min read
Skills · 30 June 2026
How to turn one idea into LinkedIn content with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to triage and draft your inbox with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to write an AI hiring brief (ICAP / role brief)
.
Will Koning · 3 min read
Skills · 30 June 2026
How to do deep account and market research with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to automate CRM upkeep with AI routines
.
Will Koning · 4 min read
Skills · 30 June 2026
How to keep your CRM and pipeline clean with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to prep for and review a call with AI
.
Will Koning · 4 min read
Skills · 30 June 2026
AI brand voice guidelines: the layer under everything
.
Will Koning · 4 min read
Skills · 30 June 2026
How to run a blog and SEO engine with AI
.
Will Koning · 3 min read
Skills · 30 June 2026
How to prospect and enrich leads with AI
.
Will Koning · 3 min read
Skills · 22 June 2026
How to Book the Next Meeting Before You Hang Up (BAMFAM)
.
Will Koning · 3 min read
Skills · 21 June 2026
How to Make the Cost of Doing Nothing Explicit
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Context Questions to Anchor the Gap, not Just Gather Facts
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Earn the Right to Ask Hard Questions with a Point of View
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Tell the Difference Between Enthusiasm and Commitment
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Help an Indecisive Buyer Move Without Pushing Them
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Qualify Whether a Deal Can Actually Close
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Surface a Buyer's Fear of Messing Up Before It Kills the Deal
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Labels to Surface What a Buyer Is not Saying
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Calibrated Questions to Get a Guarded Buyer Talking
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use a Reframe to Separate the Symptom from the Real Problem
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Reframe a Buyer's Problem Before They Lock in Their Criteria
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Build a Concrete Future State so the Buyer Has Something to Buy Toward
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Ask Need-Payoff Questions so the Buyer Says the Value Out Loud
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Turn a Small Problem into a Felt Urgency Using Implication Questions
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Surface the Personal Stake Behind the Business Problem
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Follow the Pain Down Instead of Moving on
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Ask Situation Questions Without Boring or Interrogating the Buyer
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Set an Up-Front Contract at the Start of Discovery
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Salesloft Call Dispositions and Notes to Make Every Call Count Twice
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Align SDR and AE Sequences so Prospects Never Fall Through the Gap
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Configure an Outreach Sequence so It Actually Runs the Way You Intended
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Run your Sales Day in Outreach Without Losing the Thread
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Measure Whether your Cadences Are Actually Working
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Segment Cadences so your Message Fits the Person Receiving It
.
Will Koning · 1 min read
Skills · 21 June 2026
How to Structure a Cadence so It Feels Human at Every Stage
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Turn Call Moments into Repeatable Scripts
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Score Yourself on Discovery Using Gong Data
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Review your Own Calls in Gong Without Wasting Time
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Work your Task Queue so Nothing Slips
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Personalise at Scale Without Burning your Day
.
Will Koning · 1 min read
Skills · 21 June 2026
How to Design a Sequence That Earns Replies
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Build a Cadence Portfolio in Salesloft Instead of One Generic Sequence
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Run your Sales Day in Salesloft Without Losing the Thread
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Keep Salesforce Opportunity Stages Honest
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Build List Views in Salesforce That Drive your Day
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Build a HubSpot Sequence That Runs your Outreach Without Running Away from You
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Log Activity in HubSpot so your Records Tell the Full Story
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Keep your HubSpot Pipeline Clean so your Forecast Means Something
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Run a Pipeline Review That Produces Decisions, not Status Updates
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Update Salesforce During the Work, not After It
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Kill Zombie Deals Before They Wreck your Forecast
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Required Fields and Dropdowns to Stop Bad Data Before It Starts
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Stage Exit Criteria so Deals Move for the Right Reasons
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Build Saved Views That Keep your Pipeline Honest
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use the CRM as Account Memory for Renewals and Expansions
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Keep your Pipeline Honest and Forecastable
.
Will Koning · 1 min read
Skills · 21 June 2026
How to Write a CRM Note That Is Actually Useful
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Run your Day from the CRM, not your Inbox
.
Will Koning · 2 min read
Skills · 21 June 2026
How to Use Salesforce Reports and Dashboards to Manage your Own Performance
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Read Usage and Timing Signals That Predict Expansion
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Message Adoption Differently to Operators, Managers, and Buyers
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Spot Churn Risk Before It Becomes a Renewal Problem
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Set Measurable Next-quarter Goals Together in a QBR
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Success Plan That Ties Usage to Outcomes
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use Input and Output Metrics to Make QBR Data Meaningful
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Set Renewal Criteria at Kickoff so the Decision Is Already Made
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Value Log That Makes Renewal Evidence Automatic
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Define Real Adoption for an Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use your Champion and Economic Buyer to Unblock Legal and Procurement
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Shape Decision Criteria Toward your Strengths
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Check Whether your Metric Will Clear the Budget Threshold
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Qualify a Deal Out Early Using MEDDIC Red Flags
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use MEDDIC Scores to Set your Forecast Category Honestly
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Score the Competition Field with Buyer Evidence, not Gut Feel
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Arm your Champion to Win the Competitive Battle When You Are not in the Room
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run the Paper Process as a Sales Motion, not an Admin Task
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Mutual Action Plan That Keeps your Close Date Alive
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Uncover Decision Criteria Across Every Stakeholder
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Metric the Buyer Can Defend to Finance
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use Decision Criteria to Stop Assuming You Are Winning
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Qualify Competition Beyond the Named Vendors
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Map the Paper Process Before It Kills your Close Date
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Hand an Expansion Opportunity to your AE or AM Cleanly
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Surface an Expansion Need Without Crossing into Selling
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Spot Expansion Signals Before your Customer Says They're Ready to Buy
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn a Customer Success Story into a Case Study That Sales Will Actually Use
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Reference Pool That Does not Burn Out your Best Customers
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Bring Up Renewal and Expansion Without It Feeling Like a Sales Pitch
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Prepare for a Renewal Review the Way You Would Prep a Deal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Structure a Customer Success Review That Proves Value
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Re-engage Stakeholders When a Champion Has Left or Gone Quiet
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run a Time-boxed Save Plan for an At-risk Renewal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Diagnose Why an Account Is at Risk Before You Act
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Assess Stakeholder Coverage Before a Renewal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Read Account Health from Usage Signals
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Get the Customer to Confirm the Value, not Just Accept It
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Link Specific Product Behaviors to the KPI That Matters
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Capture a Baseline Before Value Disappears
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use Customer Proof to Reinforce Adoption Inside an Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Read Adoption Data and Find the Broken Step
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run 30-day and 60-day Check-ins That Keep Momentum from Stalling
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use Progressive Disclosure to Get Customers to Their Aha Moment Fast
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run a Pre-boarding Week That Makes your Kickoff Land
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run Targeted Adoption Plays Instead of Ad-hoc Nudges
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Get the Right Personas to Their First Real Win Fast
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use 'What / so What / Now What' to Sharpen Every Value Point
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Make the Customer the Hero of your Value Story
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Strip Onboarding Down to the Fastest Path to First Value
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Define 'First Value' Before Onboarding Starts
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Run a 20-minute Monthly At-risk Account Review
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn Language Shifts and Soft Signals into Early Churn Warnings
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Build a Simple Value Story Structure That Ends in a Number
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Prepare your Three Numbers Before a Renewal Negotiation
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Co-create the Numbers with your Customer Instead of Presenting Them
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Frame the Value Story in the Customer's Own Language
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Use a Value Anchor Artifact to Hold Price at Renewal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Handle a Champion Leaving or an Org Change in a Key Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Have the Commercial Renewal Conversation After Value, not Before It
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Multi-thread an Account so Renewal Does not Depend on One Person
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Open a Renewal Meeting so Price Comes Last
.
Will Koning · 2 min read
Skills · 20 June 2026
How to De-risk an Expansion Ask with a Low-friction Next Step
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use a Customer's Own Words to Surface the Next Problem
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run an Expansion Readiness Check Before You Open the Conversation
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Surface Renewal Risk Early Enough to Fix It
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run a Value Review Instead of a Product Tour QBR
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Write an Executive Message That Gets a Reply
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Hold Price by Anchoring to Business Impact
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Run a 15-Minute Meeting with an Economic Buyer
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Anchor an Expansion Ask in Outcomes the Customer Already Owns
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Find Expansion by Mapping Where the Customer Spends and Creates Value
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Whitespace Matrix for an Existing Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Coach your Champion to Handle Internal Objections
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Spot a Single-Threaded Deal Before It Kills your Forecast
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Identify the Right Person to Build as your Champion
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Co-Create the Internal Business Case with your Champion
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Reach New Stakeholders Without Going Around your Champion
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Keep a Multi-Threaded Deal Coordinated Without Confusing the Buyer
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Tailor your Message for Each Stakeholder in a Deal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Map and Prioritise Every Stakeholder Before You Need Them
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Frame an Upsell as the Next Problem to Solve, not the Next Product to Buy
.
Will Koning · 2 min read
Skills · 20 June 2026
How to End a Demo with a Specific Next Step Instead of 'Any Questions?'
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run Each Demo Segment so It Lands as Value, not a Feature Walk
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Write a Personal Value Narrative for Each Key Stakeholder
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Assign Internal Ownership so your Stakeholder Map Drives Action
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Stakeholder Map That Shows the Real Power in an Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Time an Upsell to the Customer's Moment, not your Quota
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Tell a 'Then, Now, Next' Value Story in a QBR
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Put a Number on the Problem in Discovery
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Set Account Goals That Connect to What the Customer Actually Cares About
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Come into Discovery with a Point of View
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Keep your Stakeholder Map Current so It Actually Protects the Account
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Whitespace Grid That Drives Real Expansion
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Give a Buyer Two Real Options When a Decision Date Is at Risk
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Personal Variance Log That Makes You a Better Forecaster
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Use Buyer Behavior to Override a Deal's Default Probability
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn MEDDIC Gaps into your Next Discovery Move
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Work a Booth and the Floor at a Trade Show
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Set Stage Exit Criteria That Keep your Pipeline Honest
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Score a Deal Honestly with a MEDDIC Scorecard
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Book Meetings Before a Trade Show
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn your Mutual Action Plan into a Tool your Champion Can Use Internally
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Prepare a Concession Plan Before a Negotiation Call
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use Assumptive Language When Buying Intent Is Clear
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Find and Work with a Champion Inside the Buyer's Organisation
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn a Verbal Yes into a Locked Mutual Action Plan
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Will Koning · 2 min read
Skills · 20 June 2026
How to Ask for the Decision Out Loud
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Connect your Business Case to a Strategic Initiative the Buyer Already Has
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Structure a Business Case your Champion Can Present Without You
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Qualify Quickly on a Trade Show Floor
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Business Case Model your Buyer Can Defend
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Follow Up After a Trade Show Before the Moment Is Gone
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run a Kickoff That Sets Up 90-day Momentum
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Diagnose Why an Account Is at Risk Before You Try to Fix It
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn a Trade Show into a Pipeline Campaign
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Map Every Person in the Decision Process Before They Surprise You
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Quantify the Cost of Doing Nothing
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Ask a Happy Customer to Advocate Without Making It Feel Like a Favour
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Read Sentiment Signals Beyond NPS
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Turn Product Results into a Value Story the Customer Can Repeat
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Separate Leading and Lagging Indicators in your Account Reviews
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Connect your Value Story to the Customer's Strategic Goals
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Hold your Price Anchor When Procurement Pushes Back
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Simple Account Health Score You Will Actually Use
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Respond When a Customer Asks for a Lower Price at Renewal
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Build a Value Record Before the Renewal Conversation Starts
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use a Three-Option Structure to Protect your Target Price
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Trade Concessions Instead of Giving Them Away
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Use your Champion to Reach the Economic Buyer
.
Will Koning · 1 min read
Skills · 20 June 2026
How to Build a Pain-First Demo Storyboard Before You Open the Product
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Close a Discovery Meeting with a Next Step That Sticks
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Run a Discovery Call from Open to Next Step
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Use a Backward Plan to Rescue a Slipping Decision Date
.
Will Koning · 2 min read
Skills · 20 June 2026
How to Open a Sales Call with ACE: Appreciate, Check Time, End Goal
.
Will Koning · 2 min read
Skills · 19 June 2026
How to Structure a Cold Call That Converts
.
Will Koning · 4 min read
Skills · 16 June 2026
How to Open a Cold Call With a Pattern Interrupt
.
Will Koning · 4 min read
Skills · 15 June 2026
How to Negotiate Renewals and Protect Revenue
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Run a Business Review That Drives the Next Year
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Show the Value You Delivered at Renewal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle a Renewal So It Never Comes Down to the Wire
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Get Customer Referrals From Happy Clients
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Sell More Without Losing Trust
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot Upsell Opportunities With Your Customers
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build an Account Plan for Growth
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Learn From Accounts You Lose
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build More Contacts in an Account So It Does Not Walk Out the Door
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Own a Customer Problem All the Way to a Fix
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot Account Risk Early, Before Renewal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot an Account at Risk Before It Churns
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Train a Customer's Users So They Can Do It Themselves
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Drive Product Adoption After the Sale
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Onboard a New Customer So They Get Value Fast
.
Will Koning · 3 min read
Skills · 15 June 2026
How Deals Get Decided in Your Patch
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Speak Your Buyer's Language and Sound Like an Insider
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Growth Mindset in Sales (and Stop Thinking Talent Is Fixed)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Change Your Mind When the Data Says So
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask for Help at Work Before You Waste a Whole Day
.
Will Koning · 3 min read
Skills · 15 June 2026
How to See Your Own Strengths and Weak Spots Clearly
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Use Coaching Tips on Real Calls Between Sessions
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Learn From Top Reps and Copy What Works
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Review a Lost Deal So You Stop Losing the Same Way
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Pick One Skill to Work On and Track It
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Review Your Own Calls Every Week and Actually Get Better
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Take Feedback From Peers, Not Just Your Boss
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Own Your Losses Without Bruising Your Ego
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask for Feedback Before Anyone Offers It
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Act on Feedback by Your Very Next Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Take Feedback Without Getting Defensive
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Push Past a Flat Patch in Sales
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Manage Your Energy in Sales So You Can Keep Performing
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Drive to Win in Sales
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Prospecting When Your Pipeline Looks Full
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Quality Up Under Pressure When You're Behind on Target
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Your Promises at Work So People Trust You
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Stay Self-Motivated at Work Without Being Pushed
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle the First No and Still Reach a Yes
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Recover From a Sales Slump Without Spiraling
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Effort Up on Long Deals That Take Months to Close
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle Sales Pushback and Learn From It
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Bounce Back After a No on a Sales Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Forecast Your Pipeline Honestly (No More Wishful Thinking)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Your Outreach Steady (No More Feast or Famine)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot Deal Roadblocks Before They Stall the Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Mutual Close Plan With the Buyer
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask for the Next Step on a Sales Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Recap a Sales Call in the Buyer's Own Words
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write a Follow-Up After a Call That Moves the Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Create Urgency With a Real Deadline
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Run an Executive Meeting as a Two-Way Talk
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Stay Calm With Senior Leaders in Sales Meetings
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Understand How a Buyer's Business Makes Money
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Pitch to the Budget Owner in Their Own Terms
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Get a Meeting With the Budget Holder
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Stand Out From Competitors Without Trashing Them
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Tell a Before-and-After Story That Sells
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Give a Demo That Fits the Buyer
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Use Customer Stories as Proof in Sales
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Money Case Backed by Real Numbers
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Show the Cost of Doing Nothing
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Sell Value, Not Features (Speak the Buyer's Language)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot the Real Decision-Maker (Not Just the Job Title)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle Deal Blockers Without Losing the Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Help Your Champion Sell the Deal Inside
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Test if Your Champion Will Really Act
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Champion Inside the Company
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Reach the Economic Buyer Who Controls the Budget
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build More Than One Contact in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Map the Decision-Makers in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Stay Calm When a Buyer Pushes Back
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle Objections Before They Come Up
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle the "Not Now" Objection Without Losing the Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle "We Already Use a Competitor"
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle a Price Objection Without Dropping Your Price
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Spot a Fake Objection From a Real One
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle an Objection by Asking What It Really Means
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Show You Heard the Objection Before You Answer It
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Use Silence After a Question to Get the Real Answer
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build on the Buyer's Answer Instead of Waiting to Talk
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Score Your Deals and Drop the Weak Ones
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Confirm You Have a Real Champion in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Know Your Competition in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Find a Problem Big Enough to Act On Now
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Map the Paper Process in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Map the Decision Process in a Sales Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Find Out How a Buyer Will Choose
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Find the Budget Holder in a Deal
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Define Buyer Success Metrics So Your Deals Don't Stall
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Quantify a Buyer's Problem So They Feel the Urgency
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Find the Real Business Problem Behind a Buyer's Complaint
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask Follow-Up Questions in Discovery
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask Open Questions in Sales (Not Yes/No Ones)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Multi-Channel Outreach Sequence (and Automate the Boring Parts)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write Clear AI Prompts That Actually Help You Sell
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Fact-Check AI Before You Send It to a Buyer
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Edit AI Drafts Before You Hit Send
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Use AI for Account Research and Notes
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Learn From Your Call Recordings (Not Just Hoard Them)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Check Prospect Contact Details Before You Reach Out
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Build a Focused Prospect List With Search Filters
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Run Follow-Up Sequences Without Sounding Like a Robot
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Your CRM Clean and Let It Plan Your Day
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write Error-Free Sales Emails That Build Trust
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Keep Cold Emails Out of the Spam Folder
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write a Breakup Email That Gets a Reply
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write Follow-Up Emails That Get a Reply
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write a Follow-Up Sequence That Changes the Angle
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Reach Out After a Trigger Event (So Your Email Lands)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Personalise a Cold Email Around a Real Problem
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Ask for One Easy Next Step in a Sales Email
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write Short Sales Emails That Get Read
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Open a Sales Email About the Buyer, Not Yourself
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Write Subject Lines People Open
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Leave a Sales Voicemail That Gets a Callback
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Block Calling Time and Track Your Numbers
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Get Past the Gatekeeper (By Making Them an Ally)
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Book the Meeting on a Cold Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Lead With a Problem on a Cold Call, Not a Feature List
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Tell a Brush-Off From a Real Concern on a Cold Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Handle the Quick Brush-Off on a Cold Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Earn the Next 30 Seconds on a Cold Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Control Your Voice on a Cold Call
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Open a Cold Call Honestly and Keep People on the Line
.
Will Koning · 3 min read
Skills · 15 June 2026
How to Personalise Your Cold Call Opener for Each Buyer
.
Will Koning · 4 min read
Skills · 15 June 2026
How to Research a Company Before a Sales Call
.
Will Koning · 3 min read
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